"Digital Marketing in 2023: The Game-Changer for Advertisers Who Want to Stay Ahead of the Curve" Today's broadcasting sales teams use digital advertising as an essential part of modern marketing strategies for all their advertising clients and driving results. Here are some reasons why: Wide Reach: Digital a...

SoCast has been innovating for Broadcasters for over 10+ years and now provides sales, enablement, billing, and automation together in one solution, called SoCast Reach. As the counterbalance to the SoCast Engage digital content management system for omni-channels to the audience, together provide today's Broadcasters ...

With March 8th recognized as International Women's Day, and the entire month of March celebrated as Women's History Month, SoCast is proud to recognize the contributions of the outstanding women in radio. To provide us with a greater understanding of the experiences of women in the industry we connected with three exe...

At the beginning of February, Bob Leighton shared a wonderful post celebrating Leighton Broadcasting being on-air for 60 years and counting.

SoCast's SMS tool is a way for your station to develop greater brand loyalty and provide a fast and easy way for your audience to interact with your brand and personalities anywhere. Bonus! It's all responsive, meaning both your audience and staff can engage via their mobile devices from anywhere.

SoCast believes that radio can play a pivotal role in engaging their local communities during emergency weather situations. By using the tools and suggestions below, radio can strengthen their bond and provide their audiences with real-time, accurate information in ways that other traditional and pure-play digital medi...

Every year, the team at SoCast has hosted a secret gift exchange to celebrate the holidays internally. During the pandemic and the continued economic downturn, we wanted to help positively impact the charities and organizations that need us most, so we decided to turn our secret gift exchange into a way for us to give ...

Local listings are a great tool for generating local traffic and community engagement on your website. SoCast's Local Listings tool can be used in a variety of ways, including for Buy & Sell, Real Estate, Auto Listings, Community News, Announcements, Business Directories, Storm Closures etc. You can even use the to...

Currently rolling out to over 300 radio stations across North America, the new android app includes the latest technology and updated features.

SoCast Voice allows you to personalize your audience's experience by creating custom skills, phrases and Invocations enabling your audience to engage with your content and brand.