SoCast Engage and Reach - Digital Management Software for Radio Broadcasters

Grow Your Radio Station’s Digital Audience and Revenue with One Platform!

With more than 140 million people visiting a radio station website powered by SoCast last year, our platform generated more than $10 billion in valuable digital inventory for our broadcasting partners. Built from two decades of working with the radio industry, our digital marketing software allows you to easily engage your listeners and reach new customers for your advertisers.

Source: Unique Visitors & Page Views, Google Analytics. 2021 vs 2020

Learn More About SoCast's Vision

For Radio Programmers

An omni-channel integrated content management solution makes it easy to manage, measure and promote content to grow audience engagement everywhere.

Engage Your Listeners

For Radio Advertising Sales

From proposal to profit, it’s easy for your radio sales teams to retain & grow ad revenue while attracting new advertisers with our full suite of digital advertising solutions.

Grow Your Revenue

What’s New @ SoCast?

Building a Great Team for Digital Success in Radio

Building a Great Team for Digital Success in Radio Years ago we wrote about radio heading for a tipping point where digital sales would eclipse all traditional media sales combined. At that time companies average percentage of revenue from digital was less than 5%, with the leader doing low double digits. Today, Town...

May 25, 2023

The 5 Table Stakes for Radio to Monetize Digital Today

This shouldn't be news, but radio stations are using digital ads to make money... projecting to $2 billion in fact, in 2023. According to a report from the Radio Advertising Bureau and Borrell Associates, the average radio group in 2022 grew their digital sales 21% YoY from 2021. If you're not riding this wave, here ar...

May 17, 2023

Key Battlegrounds Radio Must Win in 2023 and Beyond

Key Battlegrounds Radio Must Win in 2023 and Beyond The radio broadcasting industry has been going through a significant transformation due to the rise of digital media and streaming. As traditional listening declines, radio broadcasters have been forced to adapt and evolve their business models to remain relevant in t...

May 09, 2023

What Our Clients Are Saying

“They are a true partner with both our sales and on-air departments. They have truly become a trusted resource to us!”

Kelly Radandt, General Manager, Woodward Radio Group

Read More Customer Experiences

I would not be able to help our team as well or quickly in getting information online if it were not for the ease of the SoCast platform. Being able to go from site CMS to site CMS quickly and syndicate pages has been critical. So, thank you! Having out SoCast platform certainly has made mine and our team’s job a lot easier.

Amy Stroud, Senior Vice President, Forcht Broadcasting

We are extremely happy with our SoCast partnership. The staff and management have made themselves available during every step of the digital sales process. Whether it’s video conferencing, email or in-person assistance with building campaigns or participation in client meetings, they are a vital partner to us in regards to digital sales. The team has helped our seasoned broadcast sales staff to navigate easily through the digital sales process and enabled them to secure several new programmatic clients that are not traditional media advertisers. SoCast makes it easy for us to get great results!

Susan Kelly, General Sales Manager. Renda Broadcasting, Pittsburgh

Transitioning to the SoCast platform was quick and easy. We are very pleased with the level of support and collaboration we’ve received and the team found the platform to be extremely user friendly.

Bud Walters, Founder & President, The Cromwell Group