The Recruiting Philosophy at SoCast

By Elliott Hurst Jun 8, 2023 | 12:21 PM

At SoCast, we’re passionate about our local broadcasters. Our mission is to transform these FCC and CRTC licensed broadcasters into digital businesses.  Traditional on-air revenue streams are plummeting while digital advertising continues to skyrocket.  Today’s most successful broadcasters are deriving more than 50% of their revenue from digital.  This number was in the single digits when SoCast started its journey.  We’ve become successful in partnering with our clients to tackle this existential challenge only by finding the right people to join our team.


A Thriving Broadcasting System is a Thriving Democracy

Photo by Microsoft AI

At SoCast, we understand the challenges that traditional broadcasters face in today’s rapidly evolving digital landscape. The emergence of streaming platforms, social media, and changing audience behaviors have disrupted the industry. Fake news, AI deepfakes, and the disappearance of newspaper brands are a threat trusting the information we are bombarded with today.  


Our broadcasters, trusted brands in markets for over 100 years, adhere to community standards and are accountable to the audience in a way that streamers and digital media cannot be. 


We recognize the importance of helping broadcasters adapt and succeed in this new era. By joining our team, you become part of an innovative company dedicated to solving this crucial problem.


Make It Easy:

One of our core value propositions at SoCast is making the transition to digital easy for broadcasters. We strive to make it easy” in everything we do; easy on our clients, easy on our partners, and easy on ourselves.  Taking the time and care to make it easy for someone else is the key to teamwork, innovation, and accountability.  Our solution makes digital easy for broadcasters, providing them with a comprehensive digital operating system that simplifies content management, audience engagement, and revenue generation. Our user-friendly platform streamlines workflows, eliminates siloed systems, and integrates key partners, enabling broadcasters to focus on what they do best: creating exceptional content.


Make It Happen:

At SoCast, we are driven by the belief that action is the key to success. 80% of a ‘good enough’ plan delivered today is better than a perfect plan executed 100% in a month.  We empower our employees to take ownership and make things happen. We foster a culture of entrepreneurship, where everyone’s ideas and contributions are valued. By joining our team, you will have the opportunity to turn your innovative ideas into reality, drive meaningful impact in the industry, and be part of transforming the broadcasting landscape.


Think Beyond:

In a fast-paced and ever-changing industry, thinking beyond traditional boundaries is essential. At SoCast, we encourage our employees to embrace innovation and explore new frontiers. We invest in emerging technologies, stay at the forefront of industry trends, and constantly seek new ways to elevate the broadcasting experience. By joining our team, you will have the freedom to think creatively, push boundaries, and shape the future of broadcasting.

Growth Mindset: 

SoCasters know we’re playing an ‘infinite game’ as we set out to solve broadcasters’ biggest problems, never actually reaching the end, but consistently delivering value to them over time.  This type of relationship requires a growth mindset; one where we shouldn’t fear failure, raising a hand to say we need help, unafraid to say we don’t know the answer, or that we were wrong.  It is this authenticity that builds trust, encourages learning, and eventually delivers long term success as we work together to become better.  Every day we operate is another day we’re better than it was the day before. 


Our Track Record:

At SoCast, we pride ourselves on our track record of success. Our Glassdoor ratings and reviews reflect the positive experiences of our employees, highlighting our supportive work environment, strong leadership, and exciting growth opportunities. Our remarkable 99.9% churn rate over 12 years demonstrates the satisfaction and loyalty of our clients. By joining our team, you will be part of a company that consistently delivers exceptional results and makes a difference in the industry.


Our Elite Team and Respectful Work Culture:

Our success stems from the elite team we have cultivated over the years, some of which have been with us the full past 12 years. We believe in hiring slow and finding the right fit, ensuring a harmonious and collaborative work environment. Our team members are industry leaders, respected and sought after for their expertise. We value the contributions of every team member and provide them with the support and resources they need to excel. At SoCast, we’re mutually interested in  you “leveling up”, whether it’s within your current role, or in a new discipline. If you do leave us, we want you to leave in a much better place as a professional than when you arrived.


It’s About the Right Fit

If you are seeking an opportunity to be part of an innovative company that is revolutionizing the broadcasting industry, and you feel aligned with our core values, SoCast is the right fit for you.   We are passionate about empowering traditional broadcasters to thrive in the digital age, and we back up our vision with tangible results, an exceptional work culture, and an industry-leading team.


Join us at SoCast, where we make it easy, make it happen, and think beyond. Together, we can shape the future of broadcasting and ensure its continued success.


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