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With more than 1,000 radio stations across the world using SoCast to connect and engage with their audiences, we wanted to highlight some of our more unique designs, uses or even radio formats from our partners. Because we're half way through Pride Month, we figured there was no better place to start than Evanov Commun...
Jun 10, 2022
There is no doubt that there is still a high-demand for local AM/FM radio. Local radio is an incredibly important medium for people looking for music, entertainment, news, traffic, weather, and even engagement and companionship. Not shockingly, AM/FM radio was the most-listened to ad-supported audio in 2021 in the car ...
May 19, 2022
It's been two years since I've attended a conference like NAB Show 2022. Like most of you, COVID has limited our ability to travel and network with our cousins in the broadcast industry, and this year's NAB Show provided us a great opportunity to get back on the road. Who doesn't enjoy a few days in Vegas? Since the RA...
May 03, 2022
In October 2020, Google announced it would be closing Universal Analytics, the data backbone for hundreds of thousands of websites across the internet - including many of our radio partners. In it's place, a new solution called Google Analytics 4 was announced and businesses who used UA needed to switch by July 1st, 20...
Apr 30, 2022
As the broadcast industry continues to move towards a post-COVID world, Vegas welcomes back the National Association of Broadcaster's NAB Show this April. Not only is it the first time broadcasters have come together in person since 2019, but this is the first conference where radio has been folded into the programming...
Apr 13, 2022
SoCast Digital continues to add our radio knowledge depth with the addition of Robbin Reay Denham to the Reach team today as our newest Digital Marketing Strategist! Robbin comes to SoCast with more than 15 years of experience in both radio and in digital marketing. Most recently afternoon co-host for KiSS 1053 in Otta...
Apr 13, 2022
Already in use by over 200 radio stations across North America, SoCast's new iOS app includes the latest technology and updated features.
Mar 31, 2022
In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat. With this in mind, how does your ra...
Jul 21, 2021
As we've stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends is programmatic digital advertising. So, first, what exactly is programmatic digital advertising? This ad model...
Jul 21, 2021
Texas Association of Broadcasters and Alabama Broadcasters Association 2019 were both incredible successes this year, and the team at SoCast was equally impressed with the caliber of content and the conferences themselves. One main topic of conversation was driving new revenue, with almost 40% of sessions discussing ho...
Jul 21, 2021
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