Key Battlegrounds Radio Must Win in 2023 and Beyond The radio broadcasting industry has been going through a significant transformation due to the rise of digital media and streaming. As traditional listening declines, radio broadcasters have been forced to adapt and evolve their business models to remain relevant in t...

Broadcasters Uniquely Need to "Tame the Octopus" In today's fast-paced business world, companies often find themselves using a variety of software vendors to manage key tasks. From accounting and payroll to customer relationship management and marketing automation, these tools are essential for any modern bus...

"Digital Marketing in 2023: The Game-Changer for Advertisers Who Want to Stay Ahead of the Curve" Today's broadcasting sales teams use digital advertising as an essential part of modern marketing strategies for all their advertising clients and driving results. Here are some reasons why: Wide Reach: Digital a...

SoCast has been innovating for Broadcasters for over 10+ years and now provides sales, enablement, billing, and automation together in one solution, called SoCast Reach. As the counterbalance to the SoCast Engage digital content management system for omni-channels to the audience, together provide today's Broadcasters ...

With March 8th recognized as International Women's Day, and the entire month of March celebrated as Women's History Month, SoCast is proud to recognize the contributions of the outstanding women in radio. To provide us with a greater understanding of the experiences of women in the industry we connected with three exe...

At the beginning of February, Bob Leighton shared a wonderful post celebrating Leighton Broadcasting being on-air for 60 years and counting.

2023 is finally here, and with it comes a renewed sense of optimism and hope for the future. Now is the time to start planning for the year ahead to ensure your company and radio brands reach all of their digital and revenue goals. If you're looking for inspiration, guidance or knowledge, we're here to help. Here are s...

SoCast's SMS tool is a way for your station to develop greater brand loyalty and provide a fast and easy way for your audience to interact with your brand and personalities anywhere. Bonus! It's all responsive, meaning both your audience and staff can engage via their mobile devices from anywhere.

SoCast believes that radio can play a pivotal role in engaging their local communities during emergency weather situations. By using the tools and suggestions below, radio can strengthen their bond and provide their audiences with real-time, accurate information in ways that other traditional and pure-play digital medi...

Every year, the team at SoCast has hosted a secret gift exchange to celebrate the holidays internally. During the pandemic and the continued economic downturn, we wanted to help positively impact the charities and organizations that need us most, so we decided to turn our secret gift exchange into a way for us to give ...