Welcome to the SoCast blog, your go-to source for insights into how our cutting-edge digital tools are transforming the radio industry. Here, you’ll discover success stories, product updates, and best practices from our community of radio stations, all designed to help you maximize your digital growth. Whether you’re considering partnering with us or are already part of the SoCast family, this blog will keep you informed and inspired. Stay tuned to learn more about how SoCast can elevate your digital strategy and drive your station’s success.
Pacific Composting's Google Search Campaign: Driving Sustainability with Results
In today's competitive digital landscape, a well-executed Google Search campaign can be a powerful tool for reaching the right audience at the right moment. This January, we at SoCast, in partnership with Vista Radio, launched a Google Search campaign for Pacific Composting, a company dedicated to providing composting ...
Apr 23, 2025
Baseball on the Radio: The Quality of Radio's Audience & Advertiser ROI
As the media landscape continues to evolve, one of the most valuable assets traditional radio maintains is the quality of its audience. Unlike many digital channels where metrics often chase quantity over quality, radio offers a deeply engaged and loyal listener base that provides a unique advantage for advertisers. Ra...
Mar 30, 2025
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When Crisis Strikes, Radio is the Lifeline People Trust
When disaster hits, one thing becomes clear: people turn to local radio for real-time, reliable, and trusted information. Whether it's natural disasters, wildfires, hurricanes, or global emergencies, history continues to prove that radio remains the most resilient, accessible, and essential source of news when people n...
Feb 11, 2025
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Radio's Role in the Age of Chaos: Confronting Brutal Facts, Building a Resilient Future
The media landscape has never been more fragmented or competitive. Social media platforms like TikTok, YouTube, Facebook, Instagram, Snapchat and X (formerly Twitter) churn out endless streams of information-some accurate, much of it not-creating a chaotic environment where trust in traditional media is rapidly eroding...
Feb 03, 2025
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"Charity Secret Santa": Inspire Your Team with a New SoCast Tradition
If you're looking for a new way to inspire your team, I'd like to share an activity with you that we've been doing for the last few years at SoCast, and it has turned a great annual tradition into an inspiring and incredible one. For years, in an annual tradition, SoCasters got together in the kitchen area of the offi...
Jan 29, 2025
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Compare SoCast Engage Website CMS vs Intertech for Radio Broadcasters
In the evolving digital landscape, radio broadcasters require a content management system (CMS) that not only meets their current needs but also anticipates future demands. While both SoCast Engage and InterTech Media offer CMS solutions tailored for radio, broadcasters are increasingly choosing SoCast Engage for its s...
Jan 27, 2025
SoCast's 2024 Innovations and an Exciting Look at 2025
2024 was a transformative year for SoCast, defined by strategic acquisitions, product advancements, and our commitment to making digital growth easy for radio broadcasters. By actively listening to our users, we implemented over 1,000 enhancements and 900 bug fixes based on their feedback, delivering meaningful improve...
Jan 22, 2025
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Turning Radio's "Aging" Audience Into A Competitive Advantage
As radio's average listener age ticks upward, some may see this trend as a cause for concern. But the reality is that this demographic shift presents a huge opportunity. Older listeners have something incredibly valuable-spending power, brand loyalty, and influence within their communities. In short, they're a high-val...
Nov 25, 2024
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Radio Is A Community's Saving Grace In An Environmental Crisis
In a world obsessed with staying connected, nothing creates more anxiety than the sudden silence of our digital lifelines-no Wi-Fi, no cell service, no social media. But in those moments of darkness, radio steps in as the irreplaceable force that soothes and connects communities when they need it most.
Nov 19, 2024
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Audacy's Bold Move: What Going Private Means For The Future of Radio
The radio industry has always been dynamic, but when a major player like Audacy makes a seismic shift-especially one as significant as going private-the entire industry takes notice. Following the FCC's approval of its Chapter 11 bankruptcy ownership restructuring, Audacy is now embarking on a new chapter in its evolut...
Oct 23, 2024