Lead Photo by Toni Cuenca on Unsplash
As the summer months get busy, now is the perfect time to dust things off and clean things up, including your website!
Often during the summer, staffing in radio becomes limited due to summer hours and vacations. Taking a look at your website now and making some changes, will help with efficiency during the busy months ahead.
Below are some simple ideas to get you started:
Clean Up Branding: Make sure all buttons, and call to action colors are consistent with your theme, this will create a synonymous and more dependable user experience. Use colored labels and create header sections so listeners can easily find the content they are searching for.
Clean Up Media: Make sure all your media is properly labeled in the media library. This includes using media categories (if you’re not already), and re-naming images, audio files etc for SEO purposes. Also deleting duplicates, and outdated branding assets will make it easier for your team to find and use the right media when needed.
Tip: Create a “Summer Promotions” media category, and only add media for your upcoming summer promotions and contests, so that all staff can easily find it without searching.
Clean Up Your Blog Categories, Pages & Sidebars: For those of you using a RSS Subscription tool and/or a Syndication tool, you’ll know how important this is. Make sure you don’t have duplicate blog category names, delete any blog categories that have no blogs assigned to them. For pages, make sure your page url’s match the page title, especially if you re-use pages as this is important for SEO, and delete any old pages, or drafts that you no longer need or use. Clean up sidebars by making sure they are named properly for either the content that’s on them, or where they are used on the platform (i.e contest sidebar)
Update Events & Contests: As more events and concerts come into our lives, now is a great time to go through your listings and update them. For example if a band’s tour date is postponed, you could label the concert listing as postponed with updated information instead of setting it back to a draft.
A great idea might be to make a new category for virtual concerts or events as more of those are happening then ever before.
Overall, getting your website ready for summer is meant to be used as time for a fresh update. I’d start on the homepage and go page by page, and make note of any outdated assets, text, and CTA’s. Check for things like broken or not properly sized images or embed codes, layout issues, and branding.
If you have any questions, please reach out to the support desk: firstname.lastname@example.org
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