In October 2020, Google announced it would be closing Universal Analytics, the data backbone for hundreds of thousands of websites across the internet – including many of our radio partners. In it’s place, a new solution called Google Analytics 4 was announced and businesses who used UA needed to switch by July 1st, 2023 or face looking at losing valuable data about website visitors.
Why Do I Need Google Analytics 4? (or Google Analytics at all?)
Google Analytics 4 has several advantages:
- Privacy-focused and durable for the future
- Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
- Enhanced, seamless integrations with Google’s advertising platforms to optimize campaign performance and drive greater marketing ROI
Google Analytics provides helpful insights and gives you a complete understanding of your website visitors across devices and platforms. It can automatically alert you to significant trends in your data, and can even help you anticipate future actions your website visitors may take.
How Do I Upgrade?
If you created your own Google Analytics account and would like to continue using it, you’ll be responsible for upgrading your account to the new Google Analytics 4.
Here’s a quick YouTube video to get you started:
Is SoCast Prepared For Google Analytics 4?
SoCast provides radio broadcasters with custom Omnichannel Engagement Reports, built off Google’s analytics. Our account has already been upgraded, which means even if you don’t have Google Analytics, or don’t upgrade, you can continue to get analytics and reports from our tool.
To learn more about the Google Analytics 4 upgrade visit: https://blog.google/products/marketingplatform/analytics/new_google_analytics
SoCast has been at the forefront of creating digital products designed specifically for the radio industry since 2012. If you’re interested in learning more about how we’re helping radio stations engage more listeners and grow digital revenue, reach out to one of our digital specialists and book a demo.
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