×
This shouldn't be news, but radio stations are using digital ads to make money... projecting to $2 billion in fact, in 2023. According to a report from the Radio Advertising Bureau and Borrell Associates, the average radio group in 2022 grew their digital sales 21% YoY from 2021. If you're not riding this wave, here ar...
May 17, 2023
Key Battlegrounds Radio Must Win in 2023 and Beyond The radio broadcasting industry has been going through a significant transformation due to the rise of digital media and streaming. As traditional listening declines, radio broadcasters have been forced to adapt and evolve their business models to remain relevant in t...
May 09, 2023
Broadcasters Uniquely Need to "Tame the Octopus" In today's fast-paced business world, companies often find themselves using a variety of software vendors to manage key tasks. From accounting and payroll to customer relationship management and marketing automation, these tools are essential for any modern bus...
Apr 13, 2023
"Digital Marketing in 2023: The Game-Changer for Advertisers Who Want to Stay Ahead of the Curve" Today's broadcasting sales teams use digital advertising as an essential part of modern marketing strategies for all their advertising clients and driving results. Here are some reasons why: Wide Reach: Digital a...
Apr 03, 2023
SoCast has been innovating for Broadcasters for over 10+ years and now provides sales, enablement, billing, and automation together in one solution, called SoCast Reach. As the counterbalance to the SoCast Engage digital content management system for omni-channels to the audience, together provide today's Broadcasters ...
Mar 20, 2023
With March 8th recognized as International Women's Day, and the entire month of March celebrated as Women's History Month, SoCast is proud to recognize the contributions of the outstanding women in radio. To provide us with a greater understanding of the experiences of women in the industry we connected with three exe...
Mar 08, 2023
At the beginning of February, Bob Leighton shared a wonderful post celebrating Leighton Broadcasting being on-air for 60 years and counting.
Feb 22, 2023
2023 is finally here, and with it comes a renewed sense of optimism and hope for the future. Now is the time to start planning for the year ahead to ensure your company and radio brands reach all of their digital and revenue goals. If you're looking for inspiration, guidance or knowledge, we're here to help. Here are s...
Feb 01, 2023
SoCast's SMS tool is a way for your station to develop greater brand loyalty and provide a fast and easy way for your audience to interact with your brand and personalities anywhere. Bonus! It's all responsive, meaning both your audience and staff can engage via their mobile devices from anywhere.
Jan 24, 2023 Jenny Ueberberg / Unsplash
SoCast believes that radio can play a pivotal role in engaging their local communities during emergency weather situations. By using the tools and suggestions below, radio can strengthen their bond and provide their audiences with real-time, accurate information in ways that other traditional and pure-play digital medi...
Jan 11, 2023
See More