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Elections are big business for advertising - more than $14 billion USD was spent on the 2020 election alone. You and your sales team have been a resource for your advertisers to put out their messaging on-air for decades. It's time to leverage this relationship to capitalize on the growing trend of digital advertising ...
Aug 31, 2022
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. Since October 2020, SoCast has offered the ability to embed Tik Tok videos into content.
Aug 30, 2022 May Gauthier / Unsplash
Today's update to the SoCast Reach platform includes one of our most requested feature upgrades - the ability to automate insertion orders (IOs) and their approval! IOs are an important part of the digital advertising process, allowing agencies and clients to have a templated way to agree on campaign goals, timeframes ...
Aug 18, 2022
SoCast is proud to announce that TikTok advertising is now available to our partners using SoCast Reach! TikTok is one of the fastest growing social media platforms available to advertisers with more than 1 billion users world-wide. Although it skews towards a younger audience it's not just for kids and boasts 900+ mi...
Aug 16, 2022
It's that time of the year again, back to school! Many of your website visitors will be looking for the most up to date information regarding back to school for your local area, and this is your chance to become a dedicated hub and resource for your community. We suggest creating a dedicated 'Back To School' hub page, ...
Aug 10, 2022 Marvin Meyer / Unsplash
As the summer months get busy, now is the perfect time to dust things off and clean things up, including your website!
Jul 21, 2022
We are very excited to introduce Sari Zalesin as the newest member of the SoCast Digital team in the role of Account Executive! Sari comes to SoCast with an impressive resume of over 28 years of experience in the radio broadcast industry. For the past 6 years, Sari held the role of 'Director of Business Development' at...
Jul 19, 2022
"It's the most wonderful time of the year..." More than 25 years after Staples repurposed the holiday classic, the back to school shopping season remains one of the largest for our retail clients. Back to School/Back to College is second to only the Christmas season in terms of how much we spend collectively,...
Jul 05, 2022
SoCast's Premium Player is not only customizable and mobile-responsive, but it allows you to control your web player's content in order to drive engagement and revenue.
Jun 10, 2022
With more than 1,000 radio stations across the world using SoCast to connect and engage with their audiences, we wanted to highlight some of our more unique designs, uses or even radio formats from our partners. Because we're half way through Pride Month, we figured there was no better place to start than Evanov Commun...
Jun 10, 2022
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