Building a Great Team for Digital Success in Radio Years ago we wrote about radio heading for a tipping point where digital sales would eclipse all traditional media sales combined. At that time companies average percentage of revenue from digital was less than 5%, with the leader doing low double digits. Today, Town...

This shouldn't be news, but radio stations are using digital ads to make money... projecting to $2 billion in fact, in 2023. According to a report from the Radio Advertising Bureau and Borrell Associates, the average radio group in 2022 grew their digital sales 21% YoY from 2021. If you're not riding this wave, here ar...

Key Battlegrounds Radio Must Win in 2023 and Beyond The radio broadcasting industry has been going through a significant transformation due to the rise of digital media and streaming. As traditional listening declines, radio broadcasters have been forced to adapt and evolve their business models to remain relevant in t...

Broadcasters Uniquely Need to "Tame the Octopus" In today's fast-paced business world, companies often find themselves using a variety of software vendors to manage key tasks. From accounting and payroll to customer relationship management and marketing automation, these tools are essential for any modern bus...

"Digital Marketing in 2023: The Game-Changer for Advertisers Who Want to Stay Ahead of the Curve" Today's broadcasting sales teams use digital advertising as an essential part of modern marketing strategies for all their advertising clients and driving results. Here are some reasons why: Wide Reach: Digital a...

SoCast has been innovating for Broadcasters for over 10+ years and now provides sales, enablement, billing, and automation together in one solution, called SoCast Reach. As the counterbalance to the SoCast Engage digital content management system for omni-channels to the audience, together provide today's Broadcasters ...

With March 8th recognized as International Women's Day, and the entire month of March celebrated as Women's History Month, SoCast is proud to recognize the contributions of the outstanding women in radio. To provide us with a greater understanding of the experiences of women in the industry we connected with three exe...

At the beginning of February, Bob Leighton shared a wonderful post celebrating Leighton Broadcasting being on-air for 60 years and counting.

2023 is finally here, and with it comes a renewed sense of optimism and hope for the future. Now is the time to start planning for the year ahead to ensure your company and radio brands reach all of their digital and revenue goals. If you're looking for inspiration, guidance or knowledge, we're here to help. Here are s...

SoCast's SMS tool is a way for your station to develop greater brand loyalty and provide a fast and easy way for your audience to interact with your brand and personalities anywhere. Bonus! It's all responsive, meaning both your audience and staff can engage via their mobile devices from anywhere.