Licensed broadcasters are facing an increasingly difficult landscape in today's digital age. The industry is at a tipping point, where traditional broadcasters are losing battlegrounds once previously owned, such as the automobile, the nightstand, and mobile phones. With the rise of digital media, broadcasters are now...

At SoCast, we're passionate about our local broadcasters. Our mission is to transform these FCC and CRTC licensed broadcasters into digital businesses. Traditional on-air revenue streams are plummeting while digital advertising continues to skyrocket. Today's most successful broadcasters are deriving more than 50% of...

Join SoCast at the Wisconsin Broadcasters Association Summer Conference June 14-15, 2023 at Osthoff Resort, Elkhart Lake, WI We are thrilled to be joining the Wisconsin Broadcasters Association Summer Conference, taking place on June 14-15 at Osthoff Resort, Elkart Lake, WI. As a leading provider of digital solutions f...

Building a Great Team for Digital Success in Radio Years ago we wrote about radio heading for a tipping point where digital sales would eclipse all traditional media sales combined. At that time companies average percentage of revenue from digital was less than 5%, with the leader doing low double digits. Today, Town...

This shouldn't be news, but radio stations are using digital ads to make money... projecting to $2 billion in fact, in 2023. According to a report from the Radio Advertising Bureau and Borrell Associates, the average radio group in 2022 grew their digital sales 21% YoY from 2021. If you're not riding this wave, here ar...