The Game Nashville - Using Complementary Digital Activities to Drive Radio Audience Engagement

Posted by Symon Edmonds

Jun 15, 2017 10:31:38 AM

As a Canadian company, we love our hockey. As it so happens, Nashville, Tennessee is also a strong hockey market. With the NHL’s Nashville Predators in the Stanley Cup final, there was a lot of excitement (the Predators have since been defeated in the finals, unfortunately). Today, we’re taking a look at how The Game Nashville did a fantastic job of capitalizing on the cup finals to see an incredible 19x spike in web sessions

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Simple Tips to Increase Digital Revenue at Your Radio Stations

Posted by Symon Edmonds

Jun 7, 2017 12:11:07 PM

Your radio station has tons of exciting opportunities to grow digital revenue, some that you might not even be aware of. At SoCast, we’re committed to helping you discover and make the most of these opportunities. After all, with digital revenue for radio set to grow 22% in 2017, you can’t afford to not take advantage.

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A Simple Guide to Digital for Radio - How Should You Spend Your Time?

Posted by Symon Edmonds

May 31, 2017 10:53:06 AM

One of the most exciting things about our industry is that there are always new opportunities to engage with radio audiences. You have a ton of awesome tools at your fingertips to connect and showcase your brand. In this recent blog post, we talked about how you can evaluate the technological opportunities available to radio - which ones are worth your time and how you can determine the best investments for your stations.

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Which Digital Opportunities to Pursue - The Radio Technology Evaluation Matrix

Posted by Symon Edmonds

May 18, 2017 2:04:31 PM

In radio, there is always a ton of exciting new technologies to capitalize on. Our industry is constantly impacted by massive changes in technology. It’s what makes it such an exciting industry to work in.

 

However, how can you know what the best technologies to invest in are? When is it too early to invest? When is it too late? How can you avoid wasting your time on “big shiny objects” - technologies that pundits say is “the next big thing” but end up returning poor results? 

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The Top 3 Prospects for Digital Growth - 2017 NAB Show and Worldwide Radio Summit Recap

Posted by Symon Edmonds

May 11, 2017 1:45:43 PM

Over the last couple of weeks, we attended the 2017 NAB Show and Worldwide Radio Summit. Once again, both made for excellent conferences. This year, there was a lot of excitement about digital. Broadcasters are no longer looking at digital as a separate silo, but view digital as an opportunity to extend their brand and build relationships, in a fashion that is integrated with their terrestrial efforts.

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Three Reasons Why Voice-Activated Devices are a Huge Opportunity for Radio

Posted by Symon Edmonds

May 3, 2017 4:43:36 PM

The use of voice-activated devices, such as Amazon’s Alexa and Google Home is a growing trend impacting the media landscape. As a radio broadcaster, why is this important to you? We’ve outlined the three main reasons why voice-activated devices provide a big opportunity for radio. 

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What you Missed at Radiodays Europe - Part 3

Posted by Symon Edmonds

Apr 12, 2017 10:17:58 AM

In part 1 of our Radiodays Europe 2017 roundup, we shared insights on how your radio station can improve its podcasting strategy. In part 2, we covered the rise in voice-activated devices and how you can take advantage of it as a broadcaster. Well, here at SoCast, the learning never stops and we’re happy to provide you with part 3 of our RDE 2017 learnings - 3 ways to use Facebook data to optimize your content and build a stronger connection with your audience.

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What You Missed at Radiodays Europe - Part 2

Posted by Symon Edmonds

Apr 6, 2017 11:01:29 AM

In part 1 of our Radiodays Europe wrap-up we shared insights we gained on podcasting at the conference. One of the other key trends we learned about at RDE 2017 was the rise of voice-activated devices. This is certainly a trend that we have spotted before, but really, what does it mean for radio and how can you take advantage of it as a broadcaster?

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What You Missed at Radiodays Europe - Part 1

Posted by Symon Edmonds

Apr 4, 2017 10:36:28 AM

During the week of March 20, we were lucky enough to be able to attend the 2017 Radiodays Europe conference at the Rai Convention Centre in Amsterdam. This conference gave us the opportunity to meet with radio broadcasters from across the pond and gain some valuable insights. In the coming days, we’ll be sharing our key takeaways from the conference in a three part blog post.

 

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Three Big Opportunities for Digital Growth in Radio

Posted by Symon Edmonds

Mar 28, 2017 2:34:34 PM

Radio is evolving beyond traditional terrestrial programming and digital is becoming a more important part of the brand experience. If you want to thrive in this space, you'll have to work to keep up! In the past few years, digital revenues for radio have grown significantly and this trend is poised to continue. In fact, digital is expected to see double digit percentage growth for the next several years. Last year, digital revenue was $1.72 billion, as opposed to $14.2 billion in traditional revenue according to industry analyst Jack Myers. However, by 2020 these revenues are predicted to be $3.15 billion and $17.8 billion respectively, with digital’s share of total revenue growing from 10% to 15%. Clearly, digital is growing very quickly while traditional revenues are growing more modestly. Knowing this, your station needs to be at the forefront of the digital movement.

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