News

Your station's audience insights just got a major upgrade! At SoCast, we know radio teams are busier than ever. You shouldn't need to be a data expert to understand how your listeners are interacting with your brand across your app, website, and streams. That's why we're thrilled to roll out a brand-new experience insi...

Why Digital Infrastructure Matters More Than Ever The Netflix x Warner Bros. merger is not just a major media story. It is a clear signal of how modern media companies are restructuring to compete in an environment shaped by audience fragmentation, rising expectations, and platform dependency. While radio operates at a...

At SoCast, we're always finding new ways to help broadcasters deepen audience connections and drive engagement across platforms. Our new Poll Contest System brings interactive polling and contesting together inside SoCast Engage - giving stations an easy, fun way to hear from listeners and reward their participation. F...

At SoCast, our mission has always been to make digital growth easy for broadcasters. Each year, we listen to your feedback and prioritize the features that matter most to you. As we plan our 2026 roadmap, we want your input! We've already started exploring several exciting new features: ✨ A.I. Contest Generator Creat...

At SoCast, our mission is to make digital growth easy for broadcasters. We've heard from our partners that presenting a clear and compelling picture of an advertiser's campaign reach is a crucial step in the sales process. A static list of zip codes or cities in a proposal often fails to capture the strategic value of ...

At SoCast, our goal is to make digital growth easy for broadcasters by creating tools that are both powerful and intuitive. Your feedback is a critical part of this process, and we've heard the need for a better way to show campaign performance trends over time. Manually creating multiple reports to show month-to-month...

At SoCast, our mission is to make digital growth easy for broadcasters. We've heard consistently from our partners that interpreting campaign data to tell a compelling story for advertisers can be challenging and time-consuming. In that spirit, we are excited to launch A.I. Insights for SoCast Reach Delivery Reports. T...

Contesting is the lifeblood of radio, creating the fun and interactive experiences that build loyal audiences. At SoCast, we recognize its importance, and based on extensive feedback from our users, we have made significant enhancements to the SoCast Engage contesting system. These powerful new tools are designed to in...

Our mission at SoCast is to provide a seamless digital experience for both you and your audience. Guided by your feedback, we continuously refine our platform to enhance usability, streamline workflows, and introduce powerful new capabilities. We are excited to announce our latest round of updates to SoCast Engage, des...

SoCast is proud to announce the launch of the official Westwood One Sports mobile app, the result of a successful partnership with Westwood One, America's premier network for live radio sports broadcasting. This new mobile app significantly enhances Westwood One's ability to connect with fans through its unparalleled l...