Your station’s audience insights just got a major upgrade!
At SoCast, we know radio teams are busier than ever. You shouldn’t need to be a data expert to understand how your listeners are interacting with your brand across your app, website, and streams. That’s why we’re thrilled to roll out a brand-new experience inside your Engagement Reports—making them clearer, more accurate, and more powerful than ever.
Whether you’re tracking listener loyalty, proving success to advertisers, or planning your next big on-air promotion, these updates are designed to help you see the full picture at a glance.
📱 Clearer, More Accurate App Metrics
Your mobile app plays a huge role in how listeners connect with your station—and now your reports reflect that more accurately.
What’s changed?
- App views have been updated to give you truer, more complete numbers.
- Expect to see higher app engagement than before—because now you’re seeing the real story!
This means you’ll have a stronger understanding of how your mobile audience is interacting with your content.
💻 Web Views Now Show Only Web Activity
Previously, app views were mixed into your web stats. Not anymore!
Now, web and app metrics are separated, giving you a cleaner, more honest look at where your audience is coming from.
- Web views will look lower
- App views will look higher
But together, they give you a perfectly accurate total audience picture.
🎧 Player Metrics Now Match Radio Industry Standards
We’ve upgraded your streaming metrics to match the terms advertisers and broadcasters already know and trust.
Say hello to:
- Stream Starts (formerly “Tune-Ins”)
- Total Listening Hours (TLH) (formerly “Total Minutes Tuned”)
- Time Spent Listening (TSL)
- Average Active Sessions (AAS)
These improvements make your streaming performance easier to compare with industry benchmarks—and easier to explain to clients.
✉️ Email Subscribers Are Now Easier to Track
Your reports now display total subscribers from all of your active newsletter lists.
No more guesswork. No more digging. Just one simple total.
🎁 Contest Metrics Now Include the New Contesting System
If you’re using our newest contest tools (and we hope you are!), your Engagement Report now reflects those results. Previously, only legacy contest data was included—now it’s all in one place.
📆 Partial Months Now Calculate Correctly
Comparing a partial month to a previous full month? Planning mid-month recaps for clients? Running contests that span only part of the month?
Good news: your reports now handle partial months flawlessly. No more broken comparisons or confusing gaps.
🚀 See the Improvements Starting Today
All of these enhancements are live—and you’ll start seeing better, clearer app metrics in your reports right away.
At SoCast, we’re committed to giving radio teams the tools they need to grow audiences, impress advertisers, and tell their digital story with confidence. The new Omnichannel Engagement Report is another big step toward that mission.
If you have questions or want a walkthrough, our team is always here to help!
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