At SoCast, our goal is to make digital growth easy for broadcasters by creating tools that are both powerful and intuitive. Your feedback is a critical part of this process, and we’ve heard the need for a better way to show campaign performance trends over time. Manually creating multiple reports to show month-to-month progress was time-consuming and inefficient.
We’re excited to solve that problem today. We are releasing a significant enhancement to our Delivery Reports: automatic trend reporting. This update intelligently adjusts the data view, allowing your sales team to effortlessly illustrate campaign growth and tell a more compelling story of success.
From Daily Data to Monthly Milestones: How It Works
Previously, generating a report for a long date range would display data on a day-by-day basis, making it difficult to spot broader trends. Our new enhancement fixes this by automatically switching the comparison view based on the date range you select. Shorter periods will show daily data, while longer periods will intelligently group performance by week or by month. Now, you can generate a single report to clearly showcase month-over-month improvements in impressions and clicks, painting a powerful picture of a campaign’s journey.
Tell a Better Story, Faster: What Makes It Different
This update is designed to save your sales team valuable time and empower them to sell more effectively. By eliminating the need to generate multiple reports and manually stitch data together, your team can focus on what they do best: building client relationships. This streamlined view makes it simple to highlight progress and build a narrative of success. When combined with our recently released A.I. Insights, this feature provides a comprehensive, expert-level analysis that proves the value of your campaigns and strengthens advertiser trust.
Drive Renewals and Upsells with Clear Data: The Benefits for Your Team
The ability to clearly demonstrate month-to-month improvement is a powerful tool for securing future business. By providing a high-level view of a campaign’s success over time, you give clients the confidence that their investment is delivering real results. This data-driven story is essential for proving ROI, which is the key to locking in renewals and creating opportunities for upsells.
This powerful new reporting feature is now live in the SoCast Reach platform. We are confident it will help your sales team work more efficiently, communicate value more effectively, and continue to drive impressive results for your advertisers.
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