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At SoCast, our commitment to making digital growth easy for radio broadcasters is driven by a simple principle: we listen to our users. Your feedback is essential to our development process, allowing us to deliver meaningful improvements that enhance platform reliability, performance, and user satisfaction.
In that spirit, we are pleased to announce several new features and enhancements for SoCast Reach. These updates are specifically designed to provide your sales teams with deeper insights, streamlined workflows, and more powerful reporting tools to help them sell digital advertising with greater confidence and success.
1. Deeper Campaign Insights with YouTube TrueView Reporting
To provide a more accurate measure of video advertising performance, we have integrated YouTube TrueView metrics into our delivery reports. A “TrueView” is counted only when a viewer watches at least 30 seconds of a video ad or interacts with it directly. This metric moves beyond simple impressions to capture genuine audience engagement. This enhancement allows your sales team to demonstrate tangible ROI for video campaigns, building advertiser trust and encouraging renewals.
2. Comprehensive Facebook Engagement Metrics
We have expanded our Facebook reporting to provide a more holistic view of campaign performance. In addition to link clicks, reports now feature a Click-Through Rate (CTR) for “Clicks (All),” a metric that encompasses every interaction with an ad, including likes, shares, and comments. This allows sales teams to tell a more complete story of an ad’s success, highlighting the total brand resonance and audience engagement a campaign generates.
3. Faster, More Reliable AdsWizz Reporting
For broadcasters leveraging the power of digital audio, our Adswizz reports are now significantly faster, more reliable, and feature more extensive historical data. The data retention period has been increased from four to twelve months. This upgrade provides a more robust and dependable reporting experience and allows for more comprehensive performance analysis, enabling your team to identify long-term trends and provide more strategic recommendations to advertisers.
4. Streamlined Reporting and an Improved User Experience
Based on direct user feedback, we have implemented several improvements to make the reporting experience more efficient and intuitive.
- Improved Date Range Filtering: We have added a “This Month” option to our date filters, allowing for quick access to the most recent campaign data without manual date selection. This enhancement saves time and streamlines the reporting workflow.
- Enhanced Error Reporting and Help Text: To improve clarity, all charts now contain a link to “Report an Issue,” which automatically gathers the necessary diagnostic information for our support team. We have also improved the helper text throughout our reports to provide clear, concise explanations of the data, ensuring your team can interpret and present campaign results with confidence.
These new features are now live in the SoCast Reach platform. We are confident these tools will further empower your sales teams to thrive in the digital advertising landscape, and we look forward to continuing to work with you to build solutions that drive your success.
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