SoCast is thrilled to announce an important update to our Engage platform: major site speed optimizations. In the digital world, speed is key, and we’re ensuring your radio station’s website is at the forefront of this fast-paced environment.
Why Speed Matters
- First Impressions: Quick-loading sites draw in more listeners and advertisers.
- User Experience: Fast websites mean easy and enjoyable access to your content.
- SEO Boost: Speedier sites rank higher on search engines, attracting more visitors.
- More Revenue: A swift site increases visitor engagement, opening up advertising opportunities.
Our Approach
Using Google Lighthouse, we’ve fine-tuned your websites for optimal performance. This includes faster content loading, optimized images and media, and streamlined code. These enhancements make your site more responsive and user-friendly, especially on mobile devices and slower connections.
The Impact
This upgrade is more than a technical improvement; it’s an investment in your listeners’ satisfaction and your station’s digital success. Since the upgrade, Google’s Lighthouse Web Performance Metrics are up by an average of 10% on most sites, and Google’s INP Core Web Vitals are currently ranging from 40ms-100ms with an average of about 80ms which is below Google’s target INP score of 200ms.
With SoCast Engage’s new speed optimizations, your radio station is set to make a lasting, positive impression online.
If you have any questions or concerns, please reach out to support@socastdigital.com
Thanks,
The SoCast Team!