SoCast Introduces SoCast Ads - A Digital Advertising Platform to Grow Radio Revenue
“We believe radio is poised to take its share of growing digital ad dollars, and the SoCast Ads platform opens that revenue stream,” stated Elliott Hurst, Chief Executive Officer of SoCast. “By extending digital advertising offerings beyond its own assets, radio can deliver the full-service marketing expertise that local advertisers need.”
“Radio sellers have to become digital marketing specialists,” added Sandy Hurst, Chief Operating Officer of SoCast. “There’s more to selling digital advertising than the usual ‘spots and dots,’ and radio sellers need to be equipped with best-in-class tools and know-how to help advertisers develop local campaigns across broadcast and digital platforms.”
SoCast provides digital sales training for the SoCast Ads platform. The SoCast Ads platform includes easy-to-use digital advertising selling and management tools, weekly campaign reports, geo-targeting and geo-fencing capabilities, strict advertiser brand safety measures, and more.
SoCast was created specifically for radio and offers a suite of integrated products that can be customized to meet a broadcaster’s specific needs. The SoCast one-dashboard-publishing model makes it easy for broadcasters to manage their digital content and ad campaigns across websites, mobile, smart speakers, video, audio, and social.
For more information about SoCast Ads or SoCast’s suite of digital products for radio, stations may contact Eric Eisen, Director of Sales and Marketing at 416-635-6678, ext. 223, or firstname.lastname@example.org.
SoCast makes digital growth easy for broadcasters. As the premier end-to-end content management and advertising platform for radio, SoCast drives revenue growth by providing a user-friendly, integrated suite of products, best-in-class coaching, training and support, and digital innovation. Based in Canada's tech capital Toronto, SoCast's clients in the USA, Canada, UK, Australia, New Zealand, and Africa easily manage content and advertising for their digital audiences everywhere; in websites, apps, social, video, audio, and smart speakers. Please visit www.SoCastDigital.com for more information.