SoCast Presents Free Webinar for Radio
“Building Your Digital Rate Card: Everything You Need
for Your Sales Team to Drive Digital Revenue”


the premier provider of digital revenue-generating solutions and audience engagement tools for radio, is presenting the second in its free 2019 series of monthly webinars. This month’s webinar is “Building Your Digital Rate Card: Everything You Need for Your Sales Team to Drive Digital Revenue” and takes place this Thursday, February 28, at 2PM EDT / 11 AM PDT and is ideal for sales leaders, sales reps, GMs, station owners, and market managers.  Free registration to “Building Your Digital Rate Card” is available to everyone in radio by clicking here. All SoCast webinars are designed to help radio stations take full advantage of digital opportunities for sales, programming, and promotion.


Topics covered in “Building Your Digital Rate Card” include:

  • Building your digital revenue toolkit

    • everything you can sell to generate digital revenue and deliver results for your local ad partners

  • How to set digital rates and pricing

  • How to integrate digital offerings with broadcast

  • What to include in your Digital Media Kit for prospective and active ad partners


“A recent Borrell Associates study revealed that 97% of radio advertisers are buying digital, but only 25 percent of a station’s advertisers are buying their digital from radio,” observed Elliott Hurst, Chief Executive Officer of SoCast. “That means there’s a lot of money being left on the table for someone else. We believe radio can grow its share of revenue significantly with digital, and our goal is to help radio do that.”


“We’re offering these webinars for free, specifically for that reason,” added Sandy Hurst, Chief Operating Officer of SoCast. “By sharing our insights into how digital advertising can be localized, priced, and packaged with local broadcast radio, we can help the industry grow.”


Eric Eisen, Director of Sales and Marketing for SoCast, who will present the webinar, commented, “We’re helping radio stations understand how to go beyond their own digital assets to become local marketing experts who know how to package radio with digital and deliver solutions to their clients.”  


Last month, SoCast kicked off its free 2019 webinar series with “The 5 Top Radio Trends for 2019.” The well-attended webinar provided insights into emerging digital trends and touched on how radio can generate advertising revenue and boost listener interaction by embracing these trends.


The webinar also set the stage for a deeper dive into these topics during upcoming webinars in the series, which also will present actionable solutions that can make digital easy and profitable for radio stations. Upcoming topics in the free monthly series include:


  • how radio sellers can become local digital advertising experts

  • how to generate revenue from external sites and social media

  • how to create engaging content for digital;

  • how to program your digital day – complementing on-air content with digital

  • how to identify and gather ‘meaningful’ audience data and use it effectively


For more information about SoCast Webinars or its suite of digital products for radio, stations may contact Eric Eisen, Director of Sales and Marketing, at 416-635-6678, ext. 223, or



About SoCast

SoCast makes digital growth easy for broadcasters. As the premier end-to-end content management and advertising platform for radio, SoCast drives revenue growth by providing a user-friendly, integrated suite of products, best-in-class coaching, training and support, and digital innovation.  Based in Canada's tech capital Toronto, SoCast's clients in the USA, Canada, UK, Australia, New Zealand, and Africa easily manage content and advertising for their digital audiences everywhere; in websites, apps, social, video, audio, and smart speakers. Please visit for more information.

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