New York, NY – September 24, 2018 -- United Stations Radio Networks, Inc. (“USRN”), an independent leader in the creation and marketing of network radio programming, production, and technical services to radio stations, and SoCast, the leader in digital content and advertising revenue solutions for radio, announced today a partnership to introduce a new service for radio stations called SMART SPEAKER V.A.L.E.T. At the core of the service is a two-pronged approach to not only help radio stations establish themselves in the voice-activated home speaker environment, but to effectively promote the use of radio listening via such devices.  The announcement comes jointly from Elliott Hurst, Founder and CEO of SoCast, Sandy Hurst, Founder and COO of SoCast, and Stefan Jones, Senior VP/Content & Affiliation for USRN, at the company's headquarters in New York.


Smart Speaker V.A.L.E.T. (an acronym for Voice Activated Listener Engagement Technology) is a complete support service that can take subscribing stations all the way through the process of smart speaker integration, from entry into that platform to using on-air, online, and social media to promote consumer usage of smart speakers for listening to over-the-air radio stations. The service will provide technical support for the activation and streaming of each station’s signal through smart speakers as well as video production, audio production, and creative writing services so that affiliates can encourage consumer activation and the establishment of regular listening habits via this exploding platform.  


Regarding the introduction of Smart Speaker V.A.L.E.T., Stefan Jones commented, “We found that lots of radio stations were entering the smart speaker environment without a plan as to what happens next.  We felt that it was important to create a service where a station can not only GO to smart speakers, but GROW with them as well. SoCast’s built its suite of digital services specifically for radio broadcasters, with the goal of helping them grow audience and revenue. That made SoCast the ideal partner for USRN in this joint effort to help radio stations expand their reach on smart speakers.   


Elliott Hurst added, “We loved the vision of the USRN team, who felt that emerging audio technology would be best served by offering creative content for promotional support. USRN has a rich history of providing quality products and services to radio stations across the U.S. Partnering with USRN, we can advance our goal of radio everywhere, as we continue to develop digital products that help radio reach more listeners in more places.”

For more information regarding SoCast and USRN’s SMART SPEAKER V.A.L.E.T., potential clients can visit http://unitedstations.com/Show/Index/1201 or can contact Stefan Jones at sjones@unitedstations.com or 212.536.3647 or Eric Eisen at eric@socastdigital.com or 416-635-6678, extension. 223.



About SoCast

SoCast makes digital growth easy for broadcasters. As the premier end-to-end content management and advertising platform for radio, SoCast drives revenue growth by providing a user-friendly, integrated suite of products, best-in-class coaching, training and support, and digital innovation.  Based in Canada's tech capital Toronto, SoCast's clients in the USA, Canada, UK, Australia, New Zealand, and Africa easily manage content and advertising for their digital audiences everywhere; in websites, apps, social, video, audio, and smart speakers. Please visit www.SoCastDigital.com.


About United Stations Radio Networks, Inc.

United Stations Radio Networks, Inc. is America's leading independently owned and operated radio network.  USRN currently produces and distributes dozens of format-specific programs and services accounting for over 6000 affiliations with commercial radio stations across the country.  The New York-based company maintains programming, sales and affiliate marketing offices in New York, Los Angeles, Chicago, Dallas, Washington and Nashville. USRN was founded in 1994 by radio pioneers Dick Clark and Nick Verbitsky.   

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