Toronto, October 11, 2017 - Forcht Broadcasting has partnered with SoCast to build its websites and accelerate digital growth for all of its 25 radio stations in Kentucky, Indiana and Illinois. Through this partnership, Forcht will be able to build its websites and manage its social media presence with the integrated workflows on the SoCast platform. In addition, the company will be able to grow revenue with additional digital inventory available through SoCast.
Forcht Broadcasting was facing the challenge of building and maintaining its radio stations’ websites efficiently with a small staff. This was affecting the group’s ability to deliver an optimal online experience to its listeners and thus limited Forcht’s growth in digital revenue and engagement.
“Forcht Broadcasting understands the importance of having websites and social mediums that engage listeners and take our radio stations to where the listeners are. SoCast has provided us with the platform to build our group’s radio websites with relevant, up-to-date, interactive, and engaging modules that allow listeners to have a radio website experience. The team at Socast is proactive in keeping their services current and updated, and thus far, Forcht Broadcasting has found a great partner in Socast. We are also fortunate to have a great internal web development team who will help us build our sites using SoCast’s platform. We will all make a great team moving forward.”
Amy Stroud, Senior Vice President at Forcht Broadcasting
The solution was to partner with SoCast. By using the SoCast platform, Forcht Broadcasting is now able to easily build and manage its websites with an integrated platform designed for radio. The tools provided by SoCast allow Forcht to streamline workflows, accomplish more with the same amount of digital manpower, extend their brands into more digital channels and increase overall revenue and engagement. With SoCast, Forcht Broadcasting now has the platform it needs to excel in the digital age.
“We are absolutely ecstatic to add Forcht Broadcasting to our rapidly expanding family of SoCast partners. Together, we look forward to growing Forcht’s radio brands in digital.
By putting the power of digital in the hands of the people who need it most, its PDs and programmers, the SoCast platform makes it easy to engage audiences with brand consistency across multiple channels (websites, mobile apps, social, etc.) and then to monetize the growing traffic on those channels. We are excited to be empowering Forcht in this respect.”
Elliott Hurst, CEO at SoCast
SoCast provides radio broadcasters with a user-friendly platform to build and grow their websites, mobile apps and social media presence. We make it easy to have your radio stations everywhere, forge stronger connections with your audiences and increase digital revenue. Please visit www.SoCastDigital.com for more information.
About Forcht Broadcasting
Forcht Broadcasting signed on the air in 1981, and currently operates 25 radio stations in 12 radio markets in Kentucky, Indiana, and Illinois. Our stations are programmed to fit the values and lifestyles of each unique market. We take pride in being able to offer extensive local news coverage, exciting, local high school sports coverage, and dependable weather forecasts, along with your favorite music and talk radio.