News

SoCast is proud to announce the launch of the official Westwood One Sports mobile app, the result of a successful partnership with Westwood One, America's premier network for live radio sports broadcasting. This new mobile app significantly enhances Westwood One's ability to connect with fans through its unparalleled l...

At SoCast, our commitment to making digital growth easy for radio broadcasters is driven by a simple principle: we listen to our users. Your feedback is essential to our development process, allowing us to deliver meaningful improvements that enhance platform reliability, performance, and user satisfaction. In that spi...

In today's competitive digital landscape, a well-executed Google Search campaign can be a powerful tool for reaching the right audience at the right moment. This January, we at SoCast, in partnership with Vista Radio, launched a Google Search campaign for Pacific Composting, a company dedicated to providing composting ...

As the media landscape continues to evolve, one of the most valuable assets traditional radio maintains is the quality of its audience. Unlike many digital channels where metrics often chase quantity over quality, radio offers a deeply engaged and loyal listener base that provides a unique advantage for advertisers. Ra...

When disaster hits, one thing becomes clear: people turn to local radio for real-time, reliable, and trusted information. Whether it's natural disasters, wildfires, hurricanes, or global emergencies, history continues to prove that radio remains the most resilient, accessible, and essential source of news when people n...

The media landscape has never been more fragmented or competitive. Social media platforms like TikTok, YouTube, Facebook, Instagram, Snapchat and X (formerly Twitter) churn out endless streams of information-some accurate, much of it not-creating a chaotic environment where trust in traditional media is rapidly eroding...

If you're looking for a new way to inspire your team, I'd like to share an activity with you that we've been doing for the last few years at SoCast, and it has turned a great annual tradition into an inspiring and incredible one. For years, in an annual tradition, SoCasters got together in the kitchen area of the offi...

In the evolving digital landscape, radio broadcasters require a content management system (CMS) that not only meets their current needs but also anticipates future demands. While both SoCast Engage and InterTech Media offer CMS solutions tailored for radio, broadcasters are increasingly choosing SoCast Engage for its s...

2024 was a transformative year for SoCast, defined by strategic acquisitions, product advancements, and our commitment to making digital growth easy for radio broadcasters. By actively listening to our users, we implemented over 1,000 enhancements and 900 bug fixes based on their feedback, delivering meaningful improve...

As radio's average listener age ticks upward, some may see this trend as a cause for concern. But the reality is that this demographic shift presents a huge opportunity. Older listeners have something incredibly valuable-spending power, brand loyalty, and influence within their communities. In short, they're a high-val...