At SoCast, our goal is to make digital growth easy for broadcasters by creating tools that are both powerful and intuitive. Your feedback is a critical part of this process, and we've heard the need for a better way to show campaign performance trends over time. Manually creating multiple reports to show month-to-month...

At SoCast, our mission is to make digital growth easy for broadcasters. We've heard consistently from our partners that interpreting campaign data to tell a compelling story for advertisers can be challenging and time-consuming. In that spirit, we are excited to launch A.I. Insights for SoCast Reach Delivery Reports. T...

Contesting is the lifeblood of radio, creating the fun and interactive experiences that build loyal audiences. At SoCast, we recognize its importance, and based on extensive feedback from our users, we have made significant enhancements to the SoCast Engage contesting system. These powerful new tools are designed to in...

Our mission at SoCast is to provide a seamless digital experience for both you and your audience. Guided by your feedback, we continuously refine our platform to enhance usability, streamline workflows, and introduce powerful new capabilities. We are excited to announce our latest round of updates to SoCast Engage, des...

SoCast is proud to announce the launch of the official Westwood One Sports mobile app, the result of a successful partnership with Westwood One, America's premier network for live radio sports broadcasting. This new mobile app significantly enhances Westwood One's ability to connect with fans through its unparalleled l...

At SoCast, our commitment to making digital growth easy for radio broadcasters is driven by a simple principle: we listen to our users. Your feedback is essential to our development process, allowing us to deliver meaningful improvements that enhance platform reliability, performance, and user satisfaction. In that spi...

In today's competitive digital landscape, a well-executed Google Search campaign can be a powerful tool for reaching the right audience at the right moment. This January, we at SoCast, in partnership with Vista Radio, launched a Google Search campaign for Pacific Composting, a company dedicated to providing composting ...

As the media landscape continues to evolve, one of the most valuable assets traditional radio maintains is the quality of its audience. Unlike many digital channels where metrics often chase quantity over quality, radio offers a deeply engaged and loyal listener base that provides a unique advantage for advertisers. Ra...

When disaster hits, one thing becomes clear: people turn to local radio for real-time, reliable, and trusted information. Whether it's natural disasters, wildfires, hurricanes, or global emergencies, history continues to prove that radio remains the most resilient, accessible, and essential source of news when people n...

The media landscape has never been more fragmented or competitive. Social media platforms like TikTok, YouTube, Facebook, Instagram, Snapchat and X (formerly Twitter) churn out endless streams of information-some accurate, much of it not-creating a chaotic environment where trust in traditional media is rapidly eroding...