Knowledge Center

There is no doubt that there is still a high-demand for local AM/FM radio. Local radio is an incredibly important medium for people looking for music, entertainment, news, traffic, weather, and even engagement and companionship. Not shockingly, AM/FM radio was the most-listened to ad-supported audio in 2021 in the car ...

It's been two years since I've attended a conference like NAB Show 2022. Like most of you, COVID has limited our ability to travel and network with our cousins in the broadcast industry, and this year's NAB Show provided us a great opportunity to get back on the road. Who doesn't enjoy a few days in Vegas? Since the RA...

In October 2020, Google announced it would be closing Universal Analytics, the data backbone for hundreds of thousands of websites across the internet - including many of our radio partners. In it's place, a new solution called Google Analytics 4 was announced and businesses who used UA needed to switch by July 1st, 20...

Hello! Many of you have been reaching out about the upcoming 2023 Google Analytics 4 update and what it means in regards to your SoCast websites and apps. Google Analytics 4 will be replacing Universal Analytics, and on July 1, 2023, standard Universal Analytics properties will no longer process data. This change only...

As the broadcast industry continues to move towards a post-COVID world, Vegas welcomes back the National Association of Broadcaster's NAB Show this April. Not only is it the first time broadcasters have come together in person since 2019, but this is the first conference where radio has been folded into the programming...