So

Today, Radio has an incredible opportunity to extend the reach, shelf life, and value of on-air content by taking advantage of new technology.

Opportunities to increase digital revenue are directly correlated to the quantity and quality of content your station puts online. Simply put, any station that ignores digital media is flushing dollars straight down the digital drain.

In this White Paper we touch on:

  • Re-packaging on-air content for online publishing
  • Using social media to extend content reach & site traffic
  • Being creative with digital ad inventories for Radio brands
  • Building a social media strategy for Radio