Radio was the original social media network. We connected ourselves to the listeners, to our community and to our advertisers' businesses. Today's tools require you to be able to send the right message, to the right user, on the right platform - all in real-time. And, you need it to be super simple for your on-air talent to use.
Mobile isn't just about having a website that "works" on one or two devices anymore. With all the form factors and phone manufacturers, your website has to provide a great experience at any resolution and make listening as simple as possible.
You deserve a website management suite and content management system (CMS) that is built from the ground up just for radio. You shouldn’t have to buy, install and manage dozens of widgets and tools just to get your stream, playlists, content and promotions working. In short, you deserve a simple, radio-CMS that works with your station, and provides staff members with easy-to-use and specialized tools to make their jobs easier.
Broadcasters know that promotions are the lifeblood of any station, but managing them can sometimes be a burden. You need a simple tool that lets you create promotions quickly, publish them to your website, mobile and Facebook and pull the data together in a way that makes your advertisers excited and coming back.
Because SoCast is one platform, and all your data and member information flows into one place, your email system has to be robust, customized and personalized to your audience.
Wouldn't it be great if you had access to real-time analytics that really pulled together every single one of your digital platforms? So you knew who your actual audience was, what they were interested in, which promotions they had entered and how they were engaging with your station’s brand?