Today Radio is in a unique position to offer multi-channel engagement & advertising opportunities that spans On-Air, Web, Mobile and Social. Brands can leverage local personalities and community connection to make digital feel familiar by playing to its strengths. It expands and enhances the audience experience & value for ad partners.

When creating your digital toolkit for Radio, it’s important to understand where digital is going and how it affects Radio. Consumer behavior and technological advances play a big role in the type of toolkit you will be arming your station with.

In this WPP you will learn:

• How to grow digital revenue for Radio
• Radio trends 2016
• Digital tools for Radio
• Creating a digital strategy for Radio