Advertisers are no longer spending in online vs offline silos. Radio must stop thinking about digital vs traditional advertising but rather treat them as an integrated unit.
Today Radio is in a unique position to offer multi-channel engagement & advertising opportunities that spans On-Air, Web, Mobile and Social. Brands can leverage local personalities and community connection to make digital feel familiar by playing to its strengths. It expands and enhances the audience experience & value for ad partners.
When creating your digital toolkit for Radio, it’s important to understand where digital is going and how it affects Radio. Consumer behavior and technological advances play a big role in the type of toolkit you will be arming your station with.
In this WPP you will learn: