As a terrestrial radio station, you’re competing with the digital world to create integrated promotions that excite listeners, grow your fan base, and ultimately boost tune-ins. But nothing comes free, and your brands revenue generation trumps any other station priorities. There’s a reason contests and digital radio promotions are the lifeblood of revenue; they increase your social engagement and reach, lead to more terrestrial and digital tune-ins, and of course make you money.
But instead of going for the quick sell, radio brands can make a lot more money by leveraging the data available and use it to upsell existing promotions. This strengthens relationships with radio advertisers by creating more value and incentives to come back and work with you in the future.
Here are a few techniques to upsell advertisers without feeling like a pushy salesman.