The Power of Social Media: What Can it Do for Your Station?

Posted by Paul Miedzik

Sep 10, 2014 3:09:00 PM

Your Listeners spend all their time on Social. So why wouldn’t you?

It seems a number of broadcasters are still reluctant to invest in social media because they don’t understand how it can benefit their station. There is a plethora of articles, infographics, published reports, and studies with deep analytics showcasing how taking a leap into social can positively impact your brand. But putting all data aside, the most monumental yet somehow overlooked rationale to adopting social media is that it connects you with your listeners in the place they spend most of their time in. So why wouldn’t you be in that place as well? Remember that old saying; Fish where the fish are?

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Topics: Social Media for Radio

Why Social Media Matters for Your Radio Station

Posted by Paul Miedzik

Sep 10, 2014 3:08:00 PM

Wasn’t Radio the first Social Network?

Deep inside radio’s DNA stems an epic track record of two-way conversations, compelling storytelling, and crowd sourcing. So, social media has to matter for radio, because it’s simply an extension of itself into the digital world. As most radio brands have already discovered that social brings returns for their station, today we’ll look at why.  Here are the top four reasons why social media and radio are such a dynamic duo:

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Topics: Social Media for Radio

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