Creating Engaging Radio Promotions in 2016

Posted by Paul Miedzik

Aug 3, 2016 1:38:43 PM

Radio brands investing in digital channels know before being ready to generate revenue it is necessary to have proper tools and platforms in place. One key part of any radio toolkit is promotions, long the lifeblood of any station, but more important today for advertisers demanding better results from their radio partners. The process for developing a successful promotion within the digital landscape is impacted by several key factors:

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Topics: promotions

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