As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising.
So, first, what exactly is programmatic digital advertising?
This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation.
And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years.