Hooking Your Radio Audience with Original Podcasts

Posted by Symon Edmonds

Aug 10, 2017 10:45:00 AM

Great content is the best way to drive engagement with your audience. In this article, we’re taking a look at Spotify’s move into original podcasts and what radio can learn from it.


Earlier this year, Spotify announced that it would be adding several new podcasts to its Spotify Originals selection. These shows include a variety of different podcasts such as those about important moments in music history and mockumentaries about people trying to become the next big DJ.

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Topics: Podcasting

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