The Top Radio Companies that are Soaring Above Digital Radio Trends

Posted by Victoria Barbosa

Oct 28, 2014 11:00:00 AM

Around the globe, radio networks are struggling to drive ratings and revenue up. Through conventions, conferences, and independent research, brands are busy exploring how to adapt to a rapidly changing digital playing field.

Understanding the future of radio might feel like buying a house in a new neighbourhood. You may be unsure about the value, nervous about the investment, and constantly looking at comparable deals. Realistically, you’re hoping that what the trend reports say holds up.
Let’s take a look at two international broadcast leaders that aren’t just using digital, but thriving with it: Australia’s very own Southern Cross Austereo (SCA) and U.S-based Sinclair Broadcast Group.

Read More

Topics: Future of Radio

Understanding the Future of Radio from Industry Insiders

Posted by Victoria Barbosa

Oct 23, 2014 10:00:00 AM

Radio industry experts are a unique group of broadcast insiders. The majority have told a story of beginning their career in a station and slowly working their way up. Rolling up their sleeves and taking on several broadcasting positions, they foresaw and eventually witnessed the impact that the digital shift would have on the industry. Love it or hate it, the question of how to move into radio’s inevitably digital future has been a long-standing question with no one answer, especially for traditional media.

Our experts are now leaders of the industry that have helped spur the progression of radio towards an integrated digital future.

Read More

Topics: Future of Radio

Top 5 Digital Radio Trends for 2014 and 2015

Posted by Victoria

Oct 21, 2014 10:00:00 AM

Radio has always been a trendsetter. Whether introducing a new single, analyzing sports highlights or playing Top 40 hits, it’s a great way to generate buzz. But continuing to be convenient word-of-mouth medium in a social media dominated landscape presents a challenge. To help build lasting relationships with your listeners, keep these five trends in mind going into 2015.


1. Insights Drive Radio
2. Mobile Friendly Matters
3. Build an Interactive Ecosystem
4. Stay in Tune with New Technologies
5. Understand Your Audience’s Habits

Read More

Topics: Future of Radio

2017 Digital Checklist
Subscribe to our monthly newsletter & blog.

Digital Content Cheat Sheet for Radio

Recent Posts

SoCast Pattison Case Study