SoCast Radio Show 2015 Highlights: Programmatic Buying & Automation

Posted by Elliott Hurst

Oct 26, 2015 3:31:00 PM

Since the launch of SoCast, the Digital Marketing Platform for Radio, we’ve been attending one of the best Radio focused conferences in the world, the Radio Show, sponsored by the NAB and the RAB in the United States. 

SoCast’s mission is to lead Radio to thrive in the digital era, just as Radio did during the broadcast era. The following is the first in a three part series detailing what we perceive to be the key themes of this year’s show, through the eyes of our vision for Radio; a vision where Radio emerges as local leaders of digital content and audience loyalty.

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Topics: Programmatic Buying, Automation

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