For Immediate Release
Monday, August 27, 2012
Known for its revolutionary universal media player that allows fans to share radio streams directly within Facebook, SoCast SRM has taken radio website communities to a whole new level of interactivity with Community 2.0.
In addition to allowing fans to create rich public profiles to interact with station personalities as well as each other, the new and improved interface includes the following new features:
- An audio/visual streaming player that displays an image slideshow of the artist currently playing on air
- A personalized list of recommended music (ranked by popularity among friends and radio community) that can be viewed on-demand in the A/V player
- An improved chat stream that publishes messages to and from Facebook for seamless social integration
- A mirrored community tab for Facebook fanpage with identical features
SoCast CEO, Elliott Hurst, describes the motivation behind the new interface:
“While radio companies are interested in listener data, listeners are just interested in the music. By creating the engaging music experience listeners crave, their interaction with that music accumulates data and radio gets exactly what it wants. By providing easy access to online streams, recommended and on-demand music, and smooth integration with Facebook for one-click registration and sharing, listeners get exactly what they want and are more engaged, leading not only to coveted data but to higher ratings as well. It’s a win-win for both sides.”
SoCast SRM is a social relationship management platform designed exclusively for radio and is the preferred online marketing and engagement tool of media conglomerates Corus Entertainment and Astral Media. The full suite of industry-specific solutions includes publishing tools, a proprietary social community, a contesting engine, and analytics with pre-built KPIs, as well as the patent-pending universal player which not only facilitates viral sharing but also creates new digital inventory for advertising and sponsorship.
SoCast is a Toronto-based company that strongly supports CRTC initiatives and is heavily invested in the research and development of SRM tools for the broadcast industry. Learn more about how the SoCast technology facilitates community building for radio in a social media landscape here.