New Clients, New Hires, SoCast Continues to Add to the Canadian Radio Market
SoCast the leading digital marketing platform for radio continues its growth trajectory. After launching all of Corus Radio on the platform late last year, SoCast has begun implementation of Pattison Group’s radio stations. In order to support this growth, SoCast has also hired long-time marketing executive Jeremy Wright as Senior VP, Marketing. As well as having written the first social media marketing book in the world and being a frequent conference speaker, Wright brings significant experience in large agencies (OSL, Match), start-ups (b5media, BNOTIONS) and consulting at the Fortune 500 level.
Recently SoCast announced The Jim Pattison Group, one of Canada’s largest premier radio and television companies as a client, has begun rolling out the Socast platform and sees this as an opportunity to help introduce their digital marketing platform to broadcasters nationwide. “We are very excited to be on the SoCast platform” said Mike Benny of Pattison, “We are now seamlessly connected to our audience on their turf, whether it's Facebook, Twitter, Web or on the air! Our listeners can decide where and how they connect with us.”
“Working with Pattison has shown that broadcasters understand that having the right tools that connect with listeners, and integrate measurable contests are boosting revenues” said Elliott Hurst, CEO, SoCast, “continuing to help stations large and small excel is what makes this space so exciting.”
SoCast has also announced Algonquin College to their list of clients. The Ottawa-based college radio station is using the digital platform to bring awareness to on-campus events and local artists, while taking advantage of SoCast’s social features that enhance audience engagement and radio playback. “College students are constantly on social media” says Elliott. “What we’re providing is a way for radio to connect with their audience, in real time”.
Catering exclusively to the broadcast industry, SoCast is the leading digital marketing platform for broadcast radio. SoCast provides radio stations and networks with the best tools available to engage their real-time audience, market their promotions, and manage their digital properties. With over 20 years experience in media and music, it is SoCast’s goal to help radio grow reach/ratings, save money and generate significant new revenue. Learn more about SoCast at http://www.socastsrm.com
For more information, please contact:
Senior Vice President, Marketing, SoCast
(416) 635 6678 x261