Personal privacy is a major issue in the digital era, and one that Radio can’t afford to ignore. Collecting audience information, particularly personal contact information, is governed and strictly regulated. Just as third-party materials posted to a social media site may infringe copyright, any disclosure of confidential information, or posting of media without proper releases, can violate the privacy rights of individuals.
In Canada, CRTC Statutes and Regulations outline how private-sector organizations collect, use or disclose personal information in the course of business activities. Most recently, the Canadian Anti-Spam Law came into effect which applies to all electronic messages (i.e. email, texts) sent in connection with a “commercial activity.” Its most distinctive requirement is that you must receive consent from recipients before sending messages.
When it comes to your brand's digital communication, there are a few design elements that can keep your community happy and keep you compliant. Make sure your communications include:
- a link to allow readers to unsubscribe in your header - this can deter users from hitting the misleading “junk” button on their email client.
- an address for your company – this adds credibility and also makes you CAN-SPAM compliant
- a newsletter should include a link to a subscription management page where users can change their preferences (if you have more than one list).
- a newsletter should also include a copyright notice to protect your intellectual property from those who might take it as their own.
Concerned about legal policy for your radio brand? SoCast can help you build an effective digital strategy that won’t get you in legal trouble. To learn how SoCast can protect your brand with our digital tools designed for radio, ask to speak with a specialist today!