November 12, 2012
Having listeners tweet song requests as an alternative to calling busy phone lines is a great example of how to use social media to connect with your listeners in new and better ways, and Toronto's CFNY-FM (102.1 The Edge) knows how to do it best. Instead of simply having listeners tweet direct messages with their requests, they had people tweet requests under the hashtag #EdgeRequestWeekend.
Here are a few reasons why hashtags are the way to go with song requests:
- Hashtags better facilitate and encourage people to start and join conversations (tweets appear to be more about something than directed to someone)
- A clear and branded hashtag like #EdgeRequestWeekend generates free and consistent advertising
- Hashtags efficiently separate requests from other tweets and direct messages
But don't forget to engage with listeners once you've set up the hashtag. Similar to the way you handle calls on-air, reply-tweet (RT@) users to tell them their song will be played or re-tweet a dedication.
Does your station have a social media success story? Share it in the comments section below and you could be featured as a Social Rockstar in a future newsletter.
Account Executive/New Music Lover/Radio Advocate