SoCast's Faces for Radio - Todd Stapleton, General Manager at Vandalia Radio

Posted by Symon Edmonds

Aug 30, 2017 9:51:50 AM

Welcome to the second edition of SoCast’s Faces for Radio where we interview experts from the radio industry to talk about digital. This month. We’re interviewing Todd Stapleton, General Manager at Vandalia Radio, a SoCast client based in Vandalia, Illinois. Vandalia Radio’s story is actually amazing, since they regularly do over 100,000 page views per month despite their town only having a population of 7,000. They do this by acting as the primary local news source for their town, providing information on local sports, weather, traffic and obituaries. Read on to learn more about Vandalia Radio’s strategies. 

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What We Learned from Our 2017 Digital Trends in Radio Survey

Posted by Symon Edmonds

Aug 15, 2017 1:28:30 PM

We all know how important digital is for the evolution and growth of radio. We’re also well aware of changes in listener habits, such as the rise in podcasting. This information helps radio identify new opportunities and capitalize on trends in the future.

 

However, did anyone stop to think about how radio stations themselves are managing digital? Well, that’s exactly what we did with our 2017 Digital Trends in Radio Survey, where we surveyed nearly 200 professionals in broadcasting to learn how they are managing digital revenue, engagement and technology at their radio stations to set some benchmarks for our industry. 

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Hooking Your Radio Audience with Original Podcasts

Posted by Symon Edmonds

Aug 10, 2017 10:45:00 AM

Great content is the best way to drive engagement with your audience. In this article, we’re taking a look at Spotify’s move into original podcasts and what radio can learn from it.

 

Earlier this year, Spotify announced that it would be adding several new podcasts to its Spotify Originals selection. These shows include a variety of different podcasts such as those about important moments in music history and mockumentaries about people trying to become the next big DJ.

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Topics: Podcasting

Adobe's Removal of Flash Player: What it Means for Radio and How to Adapt

Posted by Symon Edmonds

Aug 1, 2017 10:10:41 AM

On July 25th, Adobe Systems announced that it will no longer be supporting its Flash Player plug-in and will phase it out by the end of 2020.

 

This change is viewed as long overdue by many in the online community. Flash websites cannot be scanned or monitored by security services, thus allowing site admins to hide infectious code that could hack visitors.                                                 

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Topics: Blog

How Mobile Can Accelerate Your Radio Station's Digital Growth

Posted by Symon Edmonds

Jul 27, 2017 9:42:09 AM

The potential of digital to help radio grow is exploding and it is indeed critical for the industry’s continued success. As a broadcaster, you need to be doing everything that you can to take advantage of this trend. This recent article from Inside Radio highlights a PwC study stating that digital’s total share of radio ad sales will increase from 8.2% today to 10.7% in 2021, reinforcing the importance of digital to our industry.

                    

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Topics: Digital Strategy for Radio

3 Ways Digital Can Amplify the Power of Your Radio Station’s Events

Posted by Symon Edmonds

Jul 20, 2017 10:47:24 AM

People live for experiences. As a radio broadcaster, if you want to connect with your audiences, you need to provide experiences that they will value. A fantastic method for doing this is through your radio station’s events.

 

In the past week, we noticed a couple of articles that highlighted the importance of hosting events and the revenue and engagement opportunities that they create. The first article focuses on how performance spaces can be strong revenue generators while the second article focuses on how events can serve to build your brand as well as generate revenue. 

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Topics: Digital Strategy for Radio

SoCast's Faces For Radio - Grant Biebrick, Program Director at 620 CKRM

Posted by Symon Edmonds

Jul 7, 2017 10:40:18 AM

Welcome to the first edition of SoCast's Faces for Radio, our new monthly series where we interview people from the radio industry to talk about digital. This month we're interviewing Grant Biebrick, Program Director at 620 CKRM in Regina, Saskatchewan. 

 

Listen to the full recording on Soundcloud or see the transcript of our interview below:

 

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3 of our Favorite News Stories from Radio this Week (And What You Need to Know)

Posted by Symon Edmonds

Jun 29, 2017 10:35:30 AM

With the continuous evolution in technology for radio, exciting opportunities in digital abound. This week, we wanted to take a look at some of the news that jumped out at us concerning digital in our industry and share our thoughts with you. 

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Topics: Digital Strategy for Radio

Join our Free Webinar - Digital 101: An Essential Checklist for Radio in the Digital Age

Posted by Symon Edmonds

Jun 23, 2017 2:03:00 PM

Digital is no longer just a value added component for radio broadcasters. Today, digital is an integral part of any radio station's content platform. Join our Director of Marketing Eric Eisen as he shares his knowledge on what radio stations need to do to ensure success on their digital platforms. 

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The Game Nashville - Using Complementary Digital Activities to Drive Radio Audience Engagement

Posted by Symon Edmonds

Jun 15, 2017 10:31:38 AM

As a Canadian company, we love our hockey. As it so happens, Nashville, Tennessee is also a strong hockey market. With the NHL’s Nashville Predators in the Stanley Cup final, there was a lot of excitement (the Predators have since been defeated in the finals, unfortunately). Today, we’re taking a look at how The Game Nashville did a fantastic job of capitalizing on the cup finals to see an incredible 19x spike in web sessions

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