October 17, 2012
There was a point in time where businesses asked themselves whether they should have a website, followed by a point in time where they questioned whether being present on social networks was worthwhile. Today, it's hard to imagine ever doubting either digital phenomena. So when it comes to mobile optimization, hindsight truly should speak for itself.
As does this graph.
Suffice to say, as smartphone and tablets continue to take over PC sales at an exponential rate, it is becoming increasingly obvious that mobile optimization is not merely an asset - it's a necessity.
Futhermore, this Mashable article states that in August 2012, nearly 20% of new Facebook fan page 'likes' originate from mobile devices. The most interesting aspect of this study is that only 5% of new 'likes' came from mobile in May 2012 - a whopping 280% increase in four short months.
When it comes to radio in particular, a study by NPR Digital Services revealed that listening increased a whopping 81% for stations who switched to a mobile-friendly platform with a prominent player.
This alone is sufficient evidence that your station needs to go mobile and fast, but if you're still not convinced consider the fact that about half of your listeners already expect your site to be mobile-friendly, as indicated in Google's Mobile Ads blog in September 2012:
"...48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly and 36% said they felt like they’ve wasted their time by visiting those sites."
Don't cripple your stream; mobilize it.
Account Executive/New Music Lover/Radio Advocate