How to Use Push Notifications to Engage Your Radio Audience in Mobile

Posted by Symon Edmonds

Dec 14, 2017 10:25:58 AM

Mobile apps can be a huge revenue and engagement play for your radio stations. With listeners now spending more time on mobile devices than they do on desktop computers and US mobile ad spending expected to grow 17% annually until the end of 2020, as a radio broadcaster, you need to be doing everything that you can to engage and monetize your audiences in mobile.

To do this, you need to build a mobile app with a robust feature set that keeps users coming back. Just having your radio station’s stream is not enough. In fact, many users stop using apps after just one use. Having more features will give your listeners a reason to open your app again and again. person-woman-hand-smartphone.jpg

One of the features that will help keep your listeners using your mobile app is push notifications and the proof is in the pudding that push notifications are an effective way to engage your audience. To illustrate this, push notifications boost app engagement by 88% and 65% of users will return to an app within 30 days when push notifications are enabled. With this in mind, let’s review some how your radio stations can use push notifications to engage your audiences in mobile.

Provide real-time updates and information:

One of the best ways to drive traffic to your radio station’s website is to become a trusted source of local news. This is especially important if you operate in a small market, where local news coverage may not be as comprehensive.

Push notifications are an excellent way to complement your local news efforts. Since consumers now expect to hear news updates as they happen, you can use push notifications to provide this information in a timely fashion.

There are many different types of information you can use with push notifications such as breaking news stories, sports scores and traffic updates. Create different push notifications for each category and allow your listeners to subscribe to what is most relevant to them.

For instance, SoCast client 620 CKRM, based out of Regina, Saskatchewan, has a strong focus on local news and uses push notifications to support its strategy. See this example of push notifications from 620 CKRM focusing on local traffic and weather.

ckrm push notifications.png


Another SoCast client, The Game Nashville, also does an excellent job of using push notifications to engage its audiences. By providing real-time game score updates as well as post-game analysis and content like podcasts, The Game Nashville is able to drive significant engagement via its push notifications.

Leverage personalization:

Push notifications that use personalization see four times the open rate of regular, generic messages.

So, how can you leverage personalization for push notifications on your radio station’s mobile apps? Here are a few strategies that you can leverage to make your push notifications a little more personal.

Create different push notifications targeted at different segments. For instance, you may want to create a particular set of push notifications that focus on your local sports team and allow fans to subscribe to that.

Send relevant content based on previous behavior. If a listener read an article or ‘liked’ a song by an artist on your mobile app, send them more content related to that artist.

Make them feel special. People love to know that others care. Using any information you may have available to make your listeners feel special will help increase engagement rates on push notifications. For example, if you have a listener’s birthday information, send them special birthday messages via push notifications.

Use listening appointments:

Listening appointments are a fantastic retention tool for your mobile app. You can also use push notifications to support this feature.

Here are some of the types of broadcasts that you can create listening appointments for:

  • Your morning show
  • Live sports game broadcasts
  • News shows with popular on-air personalities
  • Live concert coverage

Just because someone signs up for a listening appointment, doesn’t mean that they’ll tune-in. Using push notifications makes it much more likely that they will actually listen to the broadcast when it’s time.

Want to enable push notifications for your radio stations’ mobile apps? The SoCast platform allows you to build mobile apps designed specifically for radio and easily enable push notifications. Request a demo today to see how push notifications can help engage your listeners in mobile.

2017 Digital Checklist
Subscribe to our monthly newsletter & blog.

Digital Content Cheat Sheet for Radio

Recent Posts

SoCast Pattison Case Study