Victoria

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Top 5 Digital Radio Trends for 2014 and 2015

Posted by Victoria

Oct 21, 2014 10:00:00 AM

Radio has always been a trendsetter. Whether introducing a new single, analyzing sports highlights or playing Top 40 hits, it’s a great way to generate buzz. But continuing to be convenient word-of-mouth medium in a social media dominated landscape presents a challenge. To help build lasting relationships with your listeners, keep these five trends in mind going into 2015.


1. Insights Drive Radio
2. Mobile Friendly Matters
3. Build an Interactive Ecosystem
4. Stay in Tune with New Technologies
5. Understand Your Audience’s Habits

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Topics: Future of Radio

The 7 Elements of Smart Content

Posted by Victoria

Jul 10, 2014 6:58:00 AM

There’s a strong difference between robotically posting content on social media, and strategic posts that makes sense. It’s easy to talk about how vital social media is within your station, but what’s even more important is the tactics you abide by. What you say and how you say it on the air matters, but how you transition this content to social media matters even more.

We have taken a few cues from the 7 Elements of Smart Content Infographic to help you better understand the points you need to master. With these in mind, you too can strategize smart content and optimize the value of the conversations you are having with your audience.

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Topics: Blog

Infographic: The 7 Elements of Smart Content

Posted by Victoria

Jul 9, 2014 9:15:13 AM

Are you having a hard time pinpointing the strategy behind your posts on social media?
Take a look at the following 7 Elements of Smart Content infographic to learn the the steps you need to take so that you too can maximize the unique content you post!

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Topics: Blog

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