The SoCast Team

Recent Posts

Rules for Radio: Push Notifications

Posted by The SoCast Team

Feb 23, 2017 10:36:05 AM

 With the onset of 24/7 connectivity, Radio brands have the power to get their audience’s attention at all times, particularly through SMS and instant notifications.

 

Although there are some notable differences between these two channels, there are common guidelines that keep your Radio brand’s notification strategy both engaging and above-board.

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Topics: Legal

Rules for Radio: Email and Privacy

Posted by The SoCast Team

Feb 10, 2017 8:50:22 AM

Personal privacy is a major issue in the digital era, and one that Radio can’t afford to ignore. Collecting audience information, particularly personal contact information, is governed and strictly regulated. Just as third-party materials posted to a social media site may infringe copyright, any disclosure of confidential information, or posting of media without proper releases, can violate the privacy rights of individuals.

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Topics: Legal

Rules for Radio: Photos and Licensing

Posted by The SoCast Team

Feb 2, 2017 1:58:54 PM

The digital era is driving massive opportunities to radio brands around revenue generation, audience engagement and more; but this also brings an increased risk of encountering legal pitfalls. Social media and online publishing can be delicate when it comes to media and copyright law, but these tips will help you tread carefully around the use of photos and licensing.

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Topics: Legal

2017 Digital Fitness Test

Posted by The SoCast Team

Jan 19, 2017 12:34:13 PM

It’s the start of a new year, and the ideal time to set ‘digital resolutions’ for your radio brand! But first, it’s important to assess your station’s current 'digital fitness'.

 

Like a personal trainer for your digital strategy, SoCast is here to help you reach your fitness goals and get your brand’s digital presence into shape.

 

To help you get started, we have created an easy Digital Fitness Test – this 5 minute assessment will give you insight into exactly where your fitness level lies.

 

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Topics: Digital Tools for Radio

Digital Resolutions for Radio in 2017

Posted by The SoCast Team

Jan 11, 2017 3:58:41 PM

With the start of a new year, particularly one that will feature competing digital trends in the radio industry, it’s an excellent time to set a few resolutions for your radio brand. Focusing on just a few key digital components can have a huge impact this year. Since we specialize in leveraging digital technology to help build brand audience and engagement, SoCast has found some great basic ‘digital resolutions’ that almost any brand can (and should) stick to for 2017.

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Topics: Digital Strategy for Radio

eSports Content Ideas for Radio Brands

Posted by The SoCast Team

Dec 14, 2016 12:55:08 PM

The rise of competitive gaming or eSports is growing to become one of the biggest trends in entertainment for 2017. With eSports brand sponsorships set to reach roughly $128.2 million this year, radio is uniquely positioned to capitalize on incorporating this trend into their content strategy. Not only can eSports attract an extremely accessible online community, but advertisers are scrambling to get in front of this desirable audience demographic that radio can easily reach.

 

Getting involved in eSports can be easy for radio brands, provided they pick a level of commitment that the community will respect and respond to.

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Topics: Future of Radio

The Rise of eSports and Why It Matters to Radio

Posted by The SoCast Team

Dec 7, 2016 2:33:15 PM

You have probably noticed that video games make up a huge segment of the market, particularly when it comes to advertising campaigns and major budgets. But what you may not have noticed (yet) is the steady rise of competitive gaming or eSports, as they have slowly become one of the biggest trends in entertainment for 2017; and radio is no exception.

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Topics: Future of Radio

SoCast Digital Radio Client Testimonials

Posted by The SoCast Team

Nov 23, 2016 2:15:22 PM

The SoCast Radio Platform is the only Radio Website and Mobile App solution that drives social engagement to increase tune-ins and ad revenue.

 

Working with radio groups around the globe, SoCast has a large client base who readily attest to the benefits of working with the SoCast team.

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Topics: Radio Show

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