Sanford Liu

Recent Posts

How to Monetize Your Mobile App

Posted by Sanford Liu

Oct 26, 2016 10:15:00 AM

With people spending on average 2 hours and 42 minutes on their mobile devices every day, radio stations are increasingly interested in developing their own mobile app. However, there are significant costs and development hours involved in creating a professional app; therefore, it is critical radio stations not just create, but also monetize mobile platforms in order to drive a return on investment.


SoCast has found there are 3 easy ways to monetize your radio station mobile app.

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Topics: mobile apps for radio

5 Technology Trends from the Radio Show

Posted by Sanford Liu

Oct 11, 2016 11:15:00 AM

The 2016 Radio Show showed reaffirmed to us just how rapidly radio is changing thanks to emerging trends in technology.


After its initial disruption of the industry, technology is now positioned to make radio one of the most powerful content and monetization channels in media today. At the Radio Show, we identified 5 key digital technology trends that are shifting and strengthening radio platforms.


Leading up to 2017, the application of these 5 technology trends will be absolutely crucial for every radio brand:

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Topics: Radio Show

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