Paul Miedzik

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Apple Plans to Remove Radio Apps from the App Store

Posted by Paul Miedzik

Sep 14, 2016 1:17:36 PM

Recently, Apple informed their developer community crucial changes will be made to the App store, aimed at making it easier for users to find relevant and high-quality apps.

 

While this is positive for app consumers, radio groups may be experiencing an unwanted exit from the app store. 

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Topics: mobile apps for radio

Creating Engaging Radio Promotions in 2016

Posted by Paul Miedzik

Aug 3, 2016 1:38:43 PM

Radio brands investing in digital channels know before being ready to generate revenue it is necessary to have proper tools and platforms in place. One key part of any radio toolkit is promotions, long the lifeblood of any station, but more important today for advertisers demanding better results from their radio partners. The process for developing a successful promotion within the digital landscape is impacted by several key factors:

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Topics: promotions

Radio Conference Showdown 2016

Posted by Paul Miedzik

Jun 21, 2016 3:21:29 PM

As innovators in the Radio lansdcape, SoCast has been travelling the world to meet Radio influencers, executives and groups at conferences to better impact and understand the current state of the Radio industry.

Recently our team has gone to the Worldwide Radio Show and Radiodays Europe conferences and created a "conference cheat sheet" just in case you're looking to attending them next year. We will also be activily participating at Conclave and the Radio Show this summer and invite you to meet us there!

Please leave a comment or reach out to us directly if you would like to meet our team at the upcoming conferences. 

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Topics: Future of Radio

Mobile Apps for Radio: 3 Things to Consider

Posted by Paul Miedzik

Jun 14, 2016 1:13:35 PM

If your Radio station is remotely interested in vying for the attention of your listeners on their smartphone, you’ll have to consider building a Mobile App so they have access to your Radio station's stream on their screen. This will make your brand accessible in today’s mobile landscape and prepared for the connected car and other technologies in the coming years. Today, listeners expect stations to have a mobile presence. 80% of time spent in smartphones is spent in App.

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Topics: mobile apps for radio

Creating a Digital Strategy for Radio: Policy

Posted by Paul Miedzik

Jan 20, 2016 9:42:13 AM

Successful organizations infuse digital in their culture & throughout the foundation of the "4Ps": People, Platform, Policy, and Process.

In this article we will focus on where you stand with respect to “POLICY” in your organization and determine if you are up to speed with the procedures and compliance measures needed to thrive in today’s digital landscape.

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Creating a Digital Strategy for Radio: Platforms

Posted by Paul Miedzik

Dec 9, 2015 2:01:29 PM

Successful organizations infuse digital in their culture & throughout the foundation of the "4Ps": People, Platform, Policy, and Process.

In this article we will focus on where you stand with respect to “PLATFORM” in your organization and determine if you are up to speed with the modern technology and the digital tools needed to thrive in today’s digital landscape.

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Topics: Digital Tools for Radio, Digital Strategy for Radio

Creating an Effective Digital Strategy for Radio: People

Posted by Paul Miedzik

Nov 25, 2015 1:12:37 PM

The Digital Era is here to stay. There’s no turning your back on this reality. Digital is the gateway to connect with your biggest fans. Thus, the future belongs to those radio brands who are switched on for digital. Your success depends on whether you are prepared with a strategy and tool kit to thrive in this space.

Successful organizations infuse digital in their culture & throughout the foundation of the "4Ps": People, Platform, Policy, and Process.

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Why Social Media is crucial for your Radio brands

Posted by Paul Miedzik

May 26, 2015 10:10:00 AM

Wasn’t Radio the first Social Network?

Deep inside radio’s DNA stems an epic track record of two-way conversations, compelling storytelling, and crowd sourcing. So, social media has to matter for radio, because it’s simply an extension of itself into the digital world. As most radio brands have already discovered that social brings ROI to their station, today we’ll look at why.  Here are the top four reasons why social media and radio are such a dynamic duo:

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Topics: Social Media for Radio

SoCast Proudly Sponsors Hivio 2015

Posted by Paul Miedzik

May 21, 2015 5:02:52 PM

SoCast is proudly sponsoring Hivio 2015 on June 4th and 5th, 2015. We are excited to be part of a great event which includes some of the audio industries biggest movers and shakers.

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Topics: Conference Outreach

Social Media Tools that Help Radio Brands Grow

Posted by Paul Miedzik

May 19, 2015 10:07:00 AM

Congratulations! Your station or cluster has made the decision to invest in social and are now actively reaching out to your online community. At this point you have determined which platforms are essential for reaching your listeners and have created and coordinated your profiles. But to make the most of your new social efforts you’re going to need a solid plan of attack and a set of tools that will make your brand(s) stand out.

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Topics: Social Media for Radio

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