Elliott Hurst

CEO and Co-founder of SoCast, Solutions for Radio. Father of 4, proud Torontonian and media junkie.
Find me on:

Recent Posts

Redesigning Your Station's Website? Here's 4 Things To Consider

Posted by Elliott Hurst

Mar 1, 2017 10:54:03 AM

Every radio station works diligently to establish a unique brand positioning within its marketplace to reach and engage target consumers.  In the past, stations utilized captivating on-air personalities to establish a strong brand connection with its listeners and to build audience loyalty. However, with the emergence of digital, radio stations are now challenged with extending their brand essence across multiple channels. While newer channels such as mobile and connected cars are topical today and offer future growth opportunities, a station’s web site continues to deliver the largest amount of audience traffic.  Recently, a VP of Programming declared:

 

Read More

In Praise of the Broadcast Radio Licensing Model

Posted by Elliott Hurst

Jan 30, 2017 9:53:44 AM

 

One difference between “terrestrial” broadcasters and their Media-Tech, internet-only, digital start up counterparts, is that broadcasters must adhere to regulations set by licensing bodies. This means "terrestrial" broadcasters are accountable to these regulatory enforcers, namely the FCC in the United States, and the CRTC in Canada.  

 

 

Read More

Topics: Future of Radio

Digital Leads the Way - My Top 3 Takeaways from The Radio Show 2016

Posted by Elliott Hurst

Sep 29, 2016 10:58:45 AM

Last week in Nashville, radio executives from around the world gathered at the Radio Show to participate in educational seminars, discover the latest in new technologies and to meet old friends, and new, to exchange stories of the future of the industry. 

 

It was a phenomenal event that brought radio's leaders and innovators together.

Read More

Topics: Radio Show

The Risks of Going In-house with your Radio Station Website

Posted by Elliott Hurst

Mar 2, 2016 2:46:26 AM

 

“We launched a major promo integrated with our Radio websites and apps, and one day nothing seemed to work. The webmaster who put it all together quit a month ago and the new guy can’t figure it out. The client wanted answers. We were screwed.”

Whether you’re a PD, account manager, or the VP of Sales, this would be a nightmare scenario if the failure happened at the broadcast tower level and there was intermittent outages ”on-air”.

Read More

Topics: Digital Strategy for Radio

BBC Trading in a B for a C?

Posted by Elliott Hurst

Feb 17, 2016 12:39:07 PM


  “Is the The BBC dropping its television and radio divisions?” 

In a recent article by Digital Trends, the BBC is reported to be axing its television and radio divisions to streamline its broadcasts and offer more content and audience-led divisions. This is a pretty significant development for quite possibly the free world's best funded media company.

Read More

Topics: Future of Radio

5 Things Software Vendors Should be Providing for Radio

Posted by Elliott Hurst

Nov 10, 2015 1:42:03 PM

Radio is no stranger to tech.  

Over the past decades, new technology has helped Radio stay lean, and maximize productivity without sacrificing on-air or brand quality. In fact, it could be argued that the best type of technology is the one that helps Radio minimize the effort spent on distractions so they can focus on doing what they do best: good Radio.

Read More

Topics: Future of Radio, Digital Tools for Radio

SoCast Radio Show 2015 Highlights: New Revenue Streams for Broadcasters

Posted by Elliott Hurst

Nov 3, 2015 2:07:00 PM

This is the second part of our SoCast Radio Show 2015 Highlights series. Previously we spoke about the upcoming programmatic buying and automation trends affecting broadcasters. In this article we will be talking about generating new revenue streams for several digital personas in the broadcast landscape.

To view part one of this series, please click on the link here.

Read More

Topics: Future of Radio, Programmatic Buying

SoCast Radio Show 2015 Highlights: Programmatic Buying & Automation

Posted by Elliott Hurst

Oct 26, 2015 3:31:00 PM

Since the launch of SoCast, the Digital Marketing Platform for Radio, we’ve been attending one of the best Radio focused conferences in the world, the Radio Show, sponsored by the NAB and the RAB in the United States. 

SoCast’s mission is to lead Radio to thrive in the digital era, just as Radio did during the broadcast era. The following is the first in a three part series detailing what we perceive to be the key themes of this year’s show, through the eyes of our vision for Radio; a vision where Radio emerges as local leaders of digital content and audience loyalty.

Read More

Topics: Programmatic Buying, Automation

The Importance of Bounce Rates for Radio Websites

Posted by Elliott Hurst

Sep 16, 2015 1:11:00 PM

Why should you care about bounce rates?

Because bounce rates are just one clear example of the difference between being a flat broadcaster, happy with flat sales, or a growth broadcaster, striving to grow their business. 

At SoCast, we don't just want Radio to survive in the digital era, we want Radio to thrive in it. To do that, Radio must continue to embrace the clearest path to growth: digital sales.

Radio built a legacy media on the transmitter, but to extend that legacy, they must now embrace the digital arena. 

Read More

Topics: Digital Tools for Radio

Hey Radio! Before the Internet, the Blue Jays were #1 too!

Posted by Elliott Hurst

Sep 2, 2015 12:10:00 PM

Hey Radio! Before the internet, the Blue Jays were #1 too!I bought a radio today for the first time in I don't know how long. I never thought I would ever buy another radio in my life. In fact, I find myself constantly, amusingly in fact, having to explain the concept of Radio to my toddler when she keeps screaming for me to rewind the song while we are in the car. 

The notion of Radio to me, especially in my position as a software innovator for broadcasting, is at best a situation in flux. 

Read More

Topics: Future of Radio

2017 Digital Checklist
Subscribe to our monthly newsletter & blog.

Digital Content Cheat Sheet for Radio

Recent Posts

SoCast Pattison Case Study