The Radio Show in Nashville has come and gone, and it seems there was one word on everybody's lips: REVENUE. And no wonder; radio faces some tough challenges around revenue generation.
How do I get my guys to sell digital? How do I price it? Will selling digital take away from my terrestrial sales?
Easily nine out of ten conversations at the Radio Show revolved around how to monetize digital, and increase radio’s share of the local advertising pie. SoCast spoke with a large number of radio groups to try and answer these questions and reinforce one very important fact: you are no longer in the business of just selling radio.