Calvin Barr

Recent Posts

8 Critical Components of an effective Social Media Presence

Posted by Calvin Barr

Feb 24, 2015 10:17:00 AM

Social Media is both a science and an art. Aesthetic platforms can bring in minimal traffic, while those that consistently drive likes, shares, and views may not result in long-term engagement. Audiences may judge both appearances and functionality but after a decade into the social media revolution, a lot has been learned about key components that help enhance social pages.

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Topics: Social Media for Radio

What You Need to Know About Facebook's (Latest) Policy Changes!

Posted by Calvin Barr

Jan 19, 2015 1:22:55 PM

There’s good news for socially-active brands trying to avoid spamming audiences. Facebook is going to do it for you. As a result of annual user surveys, the company announced  changes to its newsfeed algorithm, which will limit the reach of organically distributed promotional posts. The three post types include those that:  

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Topics: Social Media for Radio

5 Free Digital Tools Your Boss Will Love

Posted by Calvin Barr

Dec 2, 2014 9:25:00 AM

 

Investing in digital marketing can feel unpredictable. Ever-growing volumes of online chatter are making it harder for individual brands to stand out, while traditional advertising methods that target broadly and lack detailed impact measurements are losing relevance. Understanding precisely what consumers respond to online is becoming a higher priority than ever. Although there’s no one-size-fits-all approach, the online world has no shortage of techniques for establishing and evaluating one’s digital presence. 

To start or accelerate your digital radio growth, check out these five free tools and this infographic on the ROI of digital radio:

 

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Topics: Digital Tools for Radio

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