While this is positive for app consumers, radio groups may be experiencing an unwanted exit from the app store.
“There are apps in the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store,” Apple wrote.
Developers with problematic apps have been notified and have 30 days to make the appropriate changes in order to prevent them from being discontinued. It’s important to note, moving forward; apps that crash on launch will be automatically removed from the App Store immediately. The App store “cleanup” is live and began September 7th.
Why is Apple’s announcement important to the radio industry?
Apple’s announcement could prove disastrous to radio stations who have not updated their app in years and have signed long term contracts with third-party suppliers who offer limited customer support. As a result, many radio stations will find their apps removed from the Apple app store.
SoCast, a leading provider of digital solutions for radio, makes it easy for customers who have us build their radio app on our platform to avoid Apple-like policy changes. The reason is SoCast offers clients on-going customer support after your application has successfully launched including:
- Regular updates to the app: On average releases an update every 6-8 weeks.
- Vigorous app testing – Both Apple and Google make frequent updates to their operating systems which can lead to breaking or removing features that your app relies on to function properly. At SoCast, we test our radio apps using “beta” versions of OS systems and then continue to modify them well after the OS is released widespread to your listeners.
If you have an app built for your radio brand, then we suggest you contact your developer as soon as possible to ensure your app meets Apple’s new guidelines.
If you cannot reach your app developer within the 30-day window, please reach out to SoCast and we will assist you in optimizing your app. You can reach us by speaking to our digital specialists at any time.