An Inside Look at the Impact of Digital on Radio

Posted by Eric Eisen

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Nov 2, 2016 11:05:00 AM

In a recent blog, Digital Leads the Way – My Top 3 Takeaways from RAB, SoCast Founder and CEO Elliott Hurst discusses how radio brands are taking a major step forward by transitioning to digital. Radio is now seeing digital as an opportunity to reach audiences in new ways, and to drive incremental advertising revenue growth.

 

To gain insight from a radio station’s perspective, SoCast interviewed Bud Walters (President and Owner) and Todd Stapleton (General Manager) of the Cromwell Radio Group, to get their opinions on how digital is impacting the radio industry.

 

 

Is your radio brand looking to grow their digital revenue and engagement? Speak to a SoCast Digital Specialist to learn how.

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Topics: Digital Strategy for Radio

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